I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science Asia Pacific & International, Campbell Arnott’s) talking about how suppliers and clients can work together better (you can access the recording and […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is one of the most commonly quoted comments about advertising, being variously attributed to John Wanamaker and William Lever. Perhaps as a consequence, […]
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring (the collection and automated analysis of quantitative amounts of naturally occurring text from social media) has met with no success. But, I […]
Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys (click here to access the slides and recordings). During the lecture he touched lightly on the topic of calculating sampling error from […]
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in Cyprus, a WebDataNet event. I am a keynote speaker and my role is to share with the delegates the commercial market research […]
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