To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 31 January, 2018/01/31 On Friday, 9 February 2018, Sue York and I are presented a webinar on how to build a personal brand in the market research and insights space, click here to find out more. In the run-up to this webinar I posted a series of tips (on LinkedIn) for people wanting to develop a brand. This post is the collection of posts and some news about a course that Sue York and I are running on this topic. Hint 1 – Research Your Field Before you start creating a brand it is important to understand what other people are doing. For this hint I am simply going to point you to a great post by a new face Ella Beaumont, showing how she systematically researched the MR scene and set about creating her plan. Hint 2 – Be positive and supportive Most people who have created a successful personal brand in the market research space are almost all positive and supportive people, people like Leonard Murphy and Kristin Luck. In the F2F world, make a positive comment when something is […]
Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one of our main reasons for being – to encourage researchers to think and talk about research and how to move our methods, approaches and practices forward to better embrace the future. So I was delighted to see this follow up to our November New, But Not Tech! event (click here if you would like to listen to the presentation that sparked this follow up conversation or the rest of the event). What started the conversation? In our New! But Not Tech event Sue Bell was interviewed by Suzanne Burdon on “Sense-making – a challenge to behavioural insights” (click here to listen to the recording) and in the Q & A session following the presentation a question was asked – Is sense making an ethnographic technique? Sue and Charlie Cochrane continued their conversation on this after the event and Sue has kindly summarised the exchange on her blog http://www.sbresearch.com.au/index.php/bellbird/139-revisiting-ethnography-a-conversation-between-sue-bell-and-charlie-cochrane Thanks for sharing Sue and Charlie!
To read the Japanese version of this post (from Mr Ryota Sano) click here. For most business needs there are several good ways to find a market research approach. The table below sets out some thoughts about the most widely used techniques for four categories of business needs. 1 How many X do Y? Within this heading I am including product/service usage and attitude mapping, customer satisfaction, and ad tracking and awareness. The key need is to quantify things so that they can be managed. For example, quantitative ad tracking allows the buyers of advertising to measure the effectiveness of their expenditure, at least in terms of the number of people reached, the number recalling advertising, and measures such as brand recall and stated purchase intention. There are two key MR techniques: Surveys Passive / Big Data (including social media) 2 Reactions To & Predictions About a New Y or New Marketing for Y? This heading relates to testing new products, new advertising, new marketing etc. The needs range from understanding how people interpret and react to a new product through to predictions about future sales. There are a wide range of MR techniques available for this category of needs: […]