Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention, are memorable, and are easy to share. In this post Ray Poynter shows how to use them to help communicate the story in the data.
Posted by NewMR, 17 October, 2018 Sue York and Ray Poynter are widely involved in a wide range of training initiatives and consultancy, with NewMR and a variety of organisations including trade bodies, client-side companies and research suppliers. In this […]
Posted by Ray Poynter, 15 October 2018. Most individual numbers do not mean very much. In many cases, in order to see the real meaning in most data, you need comparisons. For example, if I tell you that the Belgian […]
Posted by Ray Poynter, 29 August 2018. Until 2012 I used to write a blog on Typepad and recently I have been tidying it up so that the blog can be deleted. The post below was originally posted on 30 […]
Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers. Let’s consider a simple example from a trip to your gym and its hi-tech weighing machine. Perhaps the machine says that your […]
Posted by Ray Poynter 30 July 2018 Last week I was lucky enough to be able to visit the Miracle of Escher exhibition at the Ueno Royal Museum. After the visit my mind turned to the lessons market researchers can […]
Post by Ray Poynter, 10 July 2017 On 19 July I am running a workshop on finding and communicating the story in the data for the Japanese Market Research Association (and a similar one in London for the MRS on […]
Posted by Ray Poynter, 10 May 2018 In the Sherlock Holmes story ‘The Adventure of Silver Blaze’ the key to finding the story (i.e. the person who committed the crime) is the curious incident of the dog in the night. […]
Posted by Ray Poynter 27 April 2018 Over the past ten years, there has been a rapid and widespread growth in the use of data visualisation. However, this growth has resulted in wide diversity in the quality and usefulness of […]
‘To lose one may be regarded as a misfortune, to lose two looks like carelessness.’ From time to time, you will hear this useful phrase. Here are some notes about what it means, where it comes from, and key facts […]
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