With over 15 years of industry experience, I’ve served in pretty much every role from phone interviewer to CEO. Currently, I drive new client development and serve as the resident brand evangelist for Decipher, which means I spend most of my time traveling the globe, meeting with clients and collaborating with researchers and technology providers both within and outside of our industry. My role at Decipher is to drive the development of our products and services globally, as well as stay on the forefront of new technologies, and I hope to bring that same diligence and passion for new research solutions and emerging methods to ESOMAR as a Council member.
Before my time at Decipher, I worked for some of the largest research firms in the world and was one of the original pioneers of the multi-media online research business and co-founded OTX (Online Testing Exchange) in 2000, where I led operations and strategy. In 2007 I founded WIRe (Women in Research), a global not-for-profit networking group to create greater career opportunities for women in our industry.
I’ve been recognized globally for my work, most recently with the 2014 ARF Great Minds Future Forward Award, the MRA’s 2013 Impact Award. I’m a three time Stevie Award winner and in September was awarded the 2014 Golden Bridge Award for Women Executive of the Year.
I’m a regular speaker at ESOMAR events and contributor to the ESOMAR RW Connect blog: http://rwconnect.esomar.org/author/kristin_luck/. I’ve also been fortunate enough to present lectures at “Best of” ESOMAR events, ESOMAR 3D Digital Dimensions conference and ESOMAR Congress.
I share my passion for innovation regularly around the globe through lectures, speaking engagements and by authoring articles for industry and mainstream publications. I’ve contributed as a keynote speaker and moderator at ESOMAR, ARF, IIR, CASRO, AMSRS and World Brand Congress events around the globe. Just a few of the articles I’ve authored….
- Fast Company. “What an MBA can do for you and what you can do for yourself”
- Marketing News Magazine. “Balancing Equity and Relevance: Clarity for the Challenge of Rebranding”
- Journal of Digital and Social Media Marketing. “Email Isn’t Dead – It’s Just on the Move”
- Journal of Brand Strategy. “Rebranding: retaining equity while creating a fresh face”
I hope to work closely with the team at ESOMAR to elevate the market research industry globally, seeking out new opportunities to collaborate with other professional organizations, while also growing ESOMAR’s presence in the United States. As a Council member, I will use my experience and expertise to advise on best practices for integrating new technologies and research methods and will work to promote ESOMAR among research entrepreneurs and emerging start-ups. As I have through my work with WIRe (Women in Research) I will continue to promote greater diversity within the industry at large as well as within ESOMAR.
I’d love to bring my experience and my passion for research to the 2015 Council. Thanks for your consideration and for your vote!
To see other notes on the ESOMAR elections see here.