This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event. If you want to expand your knowledge of the theory and application of BE then you might find these presentations useful.
Stephen Paton, Behavioral Economics – Is that a wolf at the door or opportunity knocking? In this 16 video Stephen give a great overview and introduction to BE and where it fits in the research picture.
Leigh Caldwell & Lizzi Seear, Behavioural economics gets real: with behavioural conjoint In this 21 minute video Leigh and Lizzi start by making the case for implicit measurements and then go on to show, via a Holiday Inn case study, how conjoint analysis can be updated using behavioural economics.
Colin Ho, The Connection Between Big Data and Behavioral Economics In this 14 minute video Colin shows how BE can be used as a lens when working with Big Data.
Raj Sandhu, Behavioural Economics: Marketing’s latest shiny new thing, or a tipping point? In this 17 minute video Raj highlights the need to evaluate implicit measures and goes on to show how BE can be applied to the development and evaluation of snack foods.
Note, the variation in spelling of behaviour/behavior is a result of having North America and British presenters, both spellings are correct in the location they were used.
You can access all eight presentations from the Research Innovation event by clicking here.