A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile, and Opinion Polling. This post is a shout out to crowd source the key questions for Opinion Polling.
What do you think about?
- What do market researchers mean by an Opinion Poll?
- Who uses Opinion Polls?
- What other types of polls are there?
- What are the key requirements of an Opinion Poll?
- Why might two Opinion Polls sometimes give different results?
- Why do Opinion Polls sometimes cause public outcries?
- What information needs to be published with Opinion Poll results?
- Must all Opinion Polls be published?
- My client wishes to publish a statement which is not supported by the findings of the Opinion Poll, what do I do?
- How can I find out more about Opinion Polls?
One of the things the chapter needs to do is to draw a distinction between something conducted according to the guidelines of the key associations, and the ‘voodoo polls’ that are popular on websites in the media.