What are the implications of Gaming
for Market Research?

20th January 2011 2:00pm – 5:00pm
GMT

Copies of the slides can be downloaded and recordings of the presentations can be viewed by accessing the links below.

Speakers

• Erica Ruyle – “Play for a High Score”
• Stefania Gogna, Head For Brand- “Game On! A new way to get Insight”
• Betty Adamou, Nebu- “Research Through Gaming…One day, Maybe”
• Jon Puleston, GMI – “GameTheory – Turning online surveys into games”
• Arthur Fletcher, Blauw Research – “Let’s all play the game”
• Nigel Legg – “Identity, Trust, Reach & Reward: the Evans Finch Social Media Challenges”
• Leonard Murphy, Brandscan 360 – “Mobile Social Games for Market Research”
• Jeffrey Henning, Vovici –“Prediction Markets as Research Games”