Mobile research, great hope or false dawn?
A debate for the soul of the future of mobile research
July 7, 2011
Is mobile research, especially smartphone research, going to rescue market research and present us with a panoply of new options, or is it destined to be a niche player?
This debate pitted the optimists against the cautious (but you will have to decide which is which).
The panel will comprise:
- Michael Alioto, Vice President, Marketing Sciences, Gongos Research
- Reg Baker, COO, Market Strategies International
- Leonard Murphy, Editor-in-Chief, GreenBook Blog
- Ray Poynter, author of the Handbook of Online & Social Media Research
To keep things orderly and fair, the debate was moderated by Roxana Strohmenger of Forrester Research.