Advances in Quant
19 September, 2012
This event was sponsored by Affinnova, please click on their banner to learn more about them.
The slides and recordings from this event are available here.
Download the full programme here.
This event had 2 sessions:
| Session 1 Sydney 2:00 pm to 4:00 pm |
Session 2 London 3:00 pm to 5:30 pm |
|---|---|
| Presentations | Presentations |
| Doing More with Less: Getting Greater Value from Mobile Quant Michael Sosnowski, TRC Market Research |
The ‘science’ of creating good graphs Tim Bock, Q Research Software |
| People Connect With Radio – a study investigating radio’s effectiveness in driving digital activity Steve Nutall, Colmar Brunton |
Contextual surveys – going asynchronous for more context Bas de Luij, InSites Consulting |
| Scales in online surveys – An updated set of best practices Ray Poynter, Vision Critical University |
Taking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option Kevin D. Karty PhD, Affinnova |
| Common Method Variance – A threat to Quality of data Mavi Glinoga PhD |
Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity Jane Tang, Vision Critical |
| When is less more? An MBC application Jeroen Hardon & Paolo Cordella, SKIM |