28 June, 2013 – 3pm Sydney time and 3pm London time
This event focused on the latest trends in the way information is transformed into accessible insight?
Download the slides and listen to the recordings by visiting Play Again.
There were two sessions for this event. The programme for the events is below, with more detailed notes further down the page.
3pm Sydney time, 10:30am Mumbai
3pm London time, 10am New York
“Presenting via Webinar”
|Neil Gains & Angela Cross
“Film, Co-Creation and Story: Making Insights Emotional and Impactful”
“Pretty? Or, Pretty Useless?”
“Mobile visualisation for those on the go – Enhancing the user experience”
|Jen Recknagel & Elisabeth Bennett
“Documentary Storytelling for the Researcher’s Toolkit”
“Research Picture Stories”
|Gerard Loosschilder, Paolo Cordella, & Stefan Ammerlaan – “Storytelling to explain complex market research approaches”|
“Content Marketing with Data Graphics”
“Video content: quicker, easier, further…”
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Synopses of the presentations
Sue York, Australia
Presenting via Webinar
Sue shares four years of experience of presenting via webinar. Tune in to hear top tips for what works and what pitfalls to watch out for.
Neil Gains, Tapestry Works, Singapore & Angela Cross, ABN Impact, Thailand
Film, Co-Creation and Story: Making Insights Emotional and Impactful
Great insights always have emotional as well as logical meaning, making them difficult to communicate effectively to an audience. Even the best use of infographics, data visualization or presentation software cannot fully capture such emotions, and only when the researcher creates a strong narrative behind the data. Such narratives are becoming more and more difficult to build, as technology makes researchers more distant from consumers.
How can market research change the current paradigm of presentations and reports? How can research capture the raw emotions that drive human behaviour and bring these emotions directly into the boardroom, laboratories and brand strategies of business?
This talk will present ways in which TapestryWorks and ABN Impact have collaborated to bring clients, researchers and consumers closer together through the use of documentary film and co-creation workshops. Angela and Neil will share the thery and practice of using empathy and narrative to help research have real business impact.
Leanne Khor, Potentiate, Australia
Mobile visualisation for those on the go – Enhancing the user experience
The MR industry in recent years has made leaps and bounds in going from paper to online to tablets to mobile.
However, with the growing popularity of smart phones and tablets it is becoming more common to want to take your data analysis with you on the go like we do with our emails. The next generation in data visualisation will be designing a user experience specifically for the mobile environment.
I plan to present the:
• Challenges and dangers of expecting a desktop application to be fully transferable to a mobile platform
• Differences in user experience between desktop and mobile platforms
• What to look out for when designing for a mobile platform
• Success story: Facebook cross platform user experience which is optimised for both desktop and mobile
These topics will apply to anyone planning to deploy mobile surveys, transfer online dashboards to a mobile platform, set up internal intranets accessible on a mobile platform etc.
Christine Walker, Alliance Strategic Research, Australia
Handling 100s of photos
Photographs have always been a great way to tell a research story and phone based collection methods have made it easier than ever to document via photo. But how do you order, present and make those hundreds (thousands) of photos useful? This session demonstrates an end product and runs through what’s involved in building it.
Carley Fain, Vision Critical, UK
Pretty? Or, Pretty Useless?
It is easy to take a glance at an Infographic and say ‘Yes, that looks good…’ – but is it really? Is making it look good all we need? Are we compromising on the content and message for the sake of something sexy?
I will be sharing and discussing examples of Infographics which are visually appealing, but have failed when it has come to delivering a correct and accurate message.
Jen Recknagel & Elisabeth Bennett, BRIDGEABLE, Canada
Documentary Storytelling for the Researcher’s Toolkit
This session will explore some of the challenges and benefits of using a research method that bridges the conventions of broadcast documentary with the ethos and objectives of applied ethnography. We will also provide thoughts on how to mitigate some of the limits and make best use of the method in a business context. Themes to be covered include: trust, intimacy and disclosure trade-offs; the advantage of depth over breadth; questions around recruiting for ‘performance’; and, practical issues of cost, investment and appropriateness given client needs.
Simon Dunn, Keen as Mustard Marketing, UK
Many researchers love the idea of infographics but have very little idea of how to go about creating one. Using examples of infographics he has created for clients Simon will give guidance on how to focus on a single story and bring it to life. He will also compare the strengths and weaknesses of a ‘proper’ infographic (a single image that tells a story through data) and those that are more of a collection of mini-charts designed to look cohesive. He will introduce the idea of a creative brief as a tool to focus an infographic and talk about how to brief and use designers to get the best results.
Gerard Loosschilder, Paolo Cordella, and Stefan Ammerlaan, SKIM, Netherlands
Storytelling to explain complex market research approaches
Storytelling is a powerful way to show the value of complex market research approaches like choice-based conjoint, making them more accessible and engaging to a wider audience and build a wider support for their application.
In this session we take attendants through a few stories to demonstrate the power of storytelling, e.g., one about Menu-Based Conjoint (The Curse of the Curly Fries) and one about Choice-based conjoint (Shoot – You’re on Candid Camera). After the story, we’ll tell (or quiz) attendants parts which addressed what methodological complexities. We finish the session by tips about how to write these stories.
Carl Wong, Living-Lens.TV, UK
Video content: quicker, easier, further…
Video content is on the rise. Clients almost expect it in their debriefs. It adds emotional context, engagement and ‘humanises’ any data or text. But it is hugely time consuming to generate, review, edit and share video with clients. Our new tool, LivingLens, makes video easier. The first solution of its kind, LivingLens makes video quicker to edit, easier to search, and increases the engagement of your stakeholders. This short session will show you how to get much more from your video content. See the demo video at www.living-lens.tv
Deepak Deolalikar, iCharts, USA
Content Marketing with Data Graphics
Infographics are all the rage these days especially for marketing and PR. Now consumers and businesses are demanding customized, visually appealing, and specific information in a “snackable” form factor that can be easily created and updated. The next evolution in data visualization is data graphics. Data graphics have significant advantages and can be created by anyone. You don’t need to have design skills. And they are perfect for content marketing. Learn the benefits of data graphics and how they can be used for branding, lead gen and generate new business.