We are all agreed on the importance of storytelling, but there is less awareness of how to find the story in the data. This series of six lectures by Ray Poynter, looks at how to work with data to find and communicate the story.
The recordings and slides of the six lectures are all available from the links below:
- Overview and Introduction, February 2016.
- Working with Qualitative Information, April 2016.
- Working with Quantitative Information, May 2016.
- Working with Complex Data Streams, July 2016.
- Visualisation for Finding and Communicating the Story, September 2016.
- Presenting the Story, November 2016.
Each webinar lasts from 40 to 50 minutes and features Ray Poynter describing the processes that can help you to consistently and reliably find the story or message from the data. The course covers the use of Frameworks, the importance of focusing on what the organisation needs to do once it knows the story, and the need to tackle communication via Think, Feel, Do.
Course Leader: Ray Poynter
The course was delivered by Ray Poynter, the author of The Handbook of Mobile Market Research and The Handbook of Online and Social Media Research, editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a content provider for the University of Georgia’s online course Principles of Market Research, the founder of NewMR and Managing Director of UK-based training and strategy consultancy The Future Place.
Ray has spent the last 30+ years at the interface of market research, technology, and innovation and is in constant demand as a speaker, workshop leader, trainer, consultant, writer, and facilitator.
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