Behavioural Economics

Behavioural Economics and other MR Applications of Psychology 2012

Our BE Event was held on 19 April 2012.

Download a PDF version of the programme here

Speaker(s)	Title	Watch Presentation	Download Slides
Susan Bell and Suzanne Burdon	Babies, bathwater and behavioural economics: the challenges for qualitative research
Tom Ewing	PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action
Neil Gains	Asking Questions Without Asking The Question
Jeffrey Henning	Better Surveys through Behavioural Economics
Dan Hill	Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing
Crawford Hollingworth	BEyond Nudge : BE inspired strategic frameworks for marketing and market research
Ray Poynter	Behavioural Economics for Market Researchers
Valla Roth	Measuring the Power of Social Influence at the Shelf
Bri Williams	Delivering client advantage with Behavioural Economics

Session 1 Sydney 10:00 am to 11:45 am	Session 2 London 10:00 am to 11:45 am	Session 3 New York 2:00 pm to 3:45 pm
*Presentations*	*Presentations*	*Presentations*
Behavioural Economics for Market Researchers Ray Poynter, Vision Critical UK	BEyond Nudge : BE inspired strategic frameworks for marketing and market research Crawford Hollingworth, The Behavioural Architects	Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing Dan Hill, Sensory Logic
Delivering client advantage with Behavioural Economics Bri Williams, People Patterns	PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action Tom Ewing, BrainJuicer	Better Surveys through Behavioural Economics Jeffrey Henning, Affinnova
Babies, bathwater and behavioural economics: the challenges for qualitative research Susan Bell and Suzanne Burdon, Susan Bell Research	Asking Questions Without Asking The Question Neil Gains, Tapestry Works	Measuring the Power of Social Influence at the Shelf Valla Roth, Decision Insight

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