Experts

Image of a signpostHere is an uncurated list of experts. The idea is in development and if it is successful we expect to develop it further. Note, the descriptions on this page were not written or verified by NewMR – people looking for an expert should seek additional references, but hopefully this page will provide a starting point.

Topics
At present, we cover three topics, Social Media Research, Conjoint Analysis, & Segmentation. Click on the headings  to go to a specific section. The experts are listed in the order the submissions arrived, with the oldest at the top. We plan to develop a fairer system if the page is successful.

 Conjoint Analysis   Segmentation   Social Media Research 

Click here to find out how to be included on this page.

Conjoint Analysis

Name Description
Kevin Gray
Location:
Tokyo
Servicing:
Global
Contact:
www.cannongray.com
Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools that help managers make decisions.I’ve been a marketing scientist for more than 25 years and my background covers dozens of product and service categories and over 50 countries. My company, Cannon Gray, is a marketing science and analytics company that partners with clients, marketing research agencies, consultants and ad agencies located in many regions of the world. Advanced Analytics and consultation are provided for a broad range of quantitative marketing research, including:

  • Segmentation
  • Conjoint Analysis
  • Market Response Modeling
  • Demand Forecasting
  •  Key Driver Analysis
  • Pricing Research
  • Data Mining and Predictive Analytics

I draw upon advanced methods from diverse fields such as Econometrics, Biostatistics and Psychometrics extensively, as well as machine learners. However, technical proficiency by itself will not make one a competent marketing scientist. Most critically, marketing scientists must deliver knowledge and insights that facilitate cost-effective and profitable decisions. This is my focus, not number crunching. Each project is tailored to address specific marketing issues and to the country or countries being researched.

Stuart Green,
know research

Location: UK
Servicing:
UK
Contact:

stuart@knowresearch.co.uk
www.knowresearch.co.uk
We have conducted a number of range optimisation studies, particularly in the food & drink sector, helping our clients to develop their ranges to meet consumer needs. We use a range of conjoint-based methods, depending on the exact requirements of the study. Our outputs are clear, concise and easy-to-understand. We’d be delighted to chat about how we might be able to work together.
Dr David Pearmain
Location: London
Servicing: Worldwide
Contact:
david.pearmain@impactmr.com
An established expert in the use of conjoint methods in FMCG, pharmaceuticals, Health & Personal Care, IT & Telecoms and public utilities, with a PhD on the topic of conjoint design and analysis. Supported at Impact Research by a team of 4 analysts and responsible for developing customised conjoint solutions for a wide variety of commercial clients.
Saul Dobney
dobney.com market research

Location: UK & Spain
Servicing: UK, Europe & US
Contact:
saul.dobney@dobney.com
www.dobney.com
dobney.com is a specialist market research company focused on conjoint analysis and other trade-off techniques including choice-based and adaptive types of conjoint analysis and bespoke trade-off studies for pricing, forecasting and product/service design.Formed in 2000 we have designed and run conjoint studies in B2B, consumer products, services, media, employee research and pharmaceuticals among others, for major businesses in the UK, Europe and US.

We work from top-to-tail, for instance starting with an open business issue, using workshops and qualitative research to inform the conjoint and research design and then providing results with modelling, financial forecasting and business implications direct to senior business managers and CEOs.

We have unique bespoke in-house survey tools for trade-off studies and more advanced survey research including non-linear questionnaires, and combined mode (phone and web) studies, in addition to off-the-shelf Sawtooth software.

Outsource Research Consulting
Location: Bay Area, California
Servicing: Global
Contact:
www.orconsulting.com
Product managers, marketers, executives and researchers like you use Outsource Research due to the personalized, expert attention received, the advanced quantitative research techniques available, and our dedication to owning and solving your business problems through research and consultation. We frequently handle conjoint analysis projects that include special circumstances, such as the inclusion of large numbers of attributes or the need for custom programming. We have used conjoint to help clients answer questions of product optimization, line optimization, pricing, line extensions, cannibalization, and more. We are a boutique consultancy with global resources, giving you the best of both worlds – a single point of contact with a trusted colleague dedicated to on-time delivery of consultative deliverables, plus the ability to smoothly manage large, multinational projects. Our advanced analytics service bureau helps other research companies expand their offerings.
Circlebox Research
Location: Minneapolis, USA
Servicing: Global
Contact:
http://circleboxresearch.com/
jay@circleboxresearch.com
Circlebox is an independent market research company offering a full range of research capabilities. We work with clients of all sizes, from conceptualization through implementation. We have a proven track record for understanding business issues and prescribing research approaches that deliver. Our specialty is designing studies that blend complementary modes of thinking — both analytical and creative — according to each client’s goals. Applying proven tools and fresh thinking delivers more valuable insights, so our clients can take the most effective action.
Paul Richard McCullough
Location: Santa Cruz, CA, USA
Servicing:
Global
Contact:

www.macroinc.com
MACRO Consulting, Inc. provides both full-service and analytics/methods consulting services in the area of conjoint analysis. We provide, when desired, support from the definition of research objectives, conjoint design, attributes and levels specification, online programming, data analysis, custom simulator design through reporting and presentation. Paul Richard McCullough, president and founder of MACRO, has published extensively in the area of conjoint analysis.
Institute for Choice
Location: Sydney, Australia
Servicing:
Worldwide
Contact:

www.unisa.edu.au/Research/Institute-for-Choice
simon.fifer@unisa.edu.au
The Institute for Choice is a multi-disciplinary team of choice modelling experts, experts in understanding and modelling human decision-making, experts in the economic valuation of market and non-market goods, experts in consumer and business-to-business behaviours and business professionals. Led by world-renowned research experts in decision-making and choice behaviour, Professor Jordan Louviere, Professor Joffre Swait and Professor John Rose, our academic team is comprised of specialists in economics, econometrics, mathematics/statistics, psychology, engineering and marketing.

Our team of global experts in human decision making and choice behaviour not only do innovative, world-leading academic research and are on top of cutting edge academic and commercial research globally, but they also use these developments to provide practical solutions to real-world societal, commercial and governmental problems.

Innovative, commercial and outcome focused, we are committed to working collaboratively and to the highest professional standards with our public and private partners.

Netquest
Location: Barcelona (Spain)
Servicing:
Global
Contact:

www.netquest.com
We are offering Conjoint analysis services for market researchers, assisting them in the whole process.

  1. Experimental design: we help our clients to define an experiment and to decide which attributes and products must be shown to each participant, without the restrictions imposed by a standard software.
  2. Sample: we find participants for your conjoint surveys thanks to our own ISO26262 compliant panels in Latin America, Spain and Portugal. If you need sample from other countries, we count on panel partners.
  3. Online questionnaire scripting: we transform a design into an online questionnaire, by means of our wide experience and the power of our proprietary software, Survey Manager. We can design any question format you can imagine.
  4. Utility analysis: counts, aggregated utilities and individual utilities. We are offering Multinomial Logit and Hierarchical Bayesian analysis’s.
Manuel Núñez, Clover Market Research
Location: Madrid; Spain
Servicing:
Global
Contact:

www.clovermr.com
manuel.nunez@clovermr.com
I have in deep knowledge of any technique to do the best conjoint analysis (rate based, order based, choice based, adaptive, menu choice based, …) and we do it frequently for our clients (including market simulators and share estimation).
Netquest
Location: Barcelona (Spain)
Servicing:
Global
Contact:

www.netquest.com
We are offering Conjoint analysis services for market researchers, assisting them in the whole process.

  1. Experimental design: we help our clients to define an experiment and to decide which attributes and products must be shown to each participant, without the restrictions imposed by a standard software.
  2. Sample: we find participants for your conjoint surveys thanks to our own ISO26262 compliant panels in Latin America, Spain and Portugal. If you need sample from other countries, we count on panel partners.
  3. Online questionnaire scripting: we transform a design into an online questionnaire, by means of our wide experience and the power of our proprietary software, Survey Manager. We can design any question format you can imagine.
  4. Utility analysis: counts, aggregated utilities and individual utilities. We are offering Multinomial Logit and Hierarchical Bayesian analysis’s.
solutions-2
Location: In Belgium (near Ghent) and in the UK (central London)
Servicing:
we are a global consultancy company in the sense that we serve all regions (also have clients in all regions)
Contact:

www.solutions-2.co.uk
Solutions-2 is a consultancy specialised in Advanced Analytics and Smart Reporting. We are a team of 11 analysts/consultants providing analytical services for the market research/marketing sector.

One of these services is segmentation analysis. We have been running many segmentation projects since we started in 2002. Each year, we are involved in about 15 segmentation projects, from simple one country projects to complicated multi-country studies.

We typically use the latent class approach, followed by a cluster ensemble method to make sure that the final segments can be described by both tangeable elements (to answer the who question, e.g. by demographics or behavioural info) as well as more softer elements (to answer the why question, e.g. attitudes and beliefs).

Segmentation can only be succesful when there is sufficient buy in from all stakeholders and when the segments can be used for a targeted marketing plan. To get that buy-in, we make sure that the objectives of the segmentation are clear and agreed by everyone and that the segments can be translated to a clear marketing plan. On top of this, we assist our clients with how they can append the segments to their customer database so that tailored actions do become even more easy.

Chris Moore, GfK NOP
Location: London, UK
Servicing:
Conduct work for local company but also conduct work as far afield as Australia
Contact:

chris.moore@gfk.com
I have over 17 years’ experience in the field of conjoint and have conducted in excess of 250 conjoint projects across all mainstream conjoint methodologies – including CBC, ACBC, MBC and MaxDiff. More recently I have become a leading exponent in the area of Menu Based Choice, having presented on this topic at both the Sawtooth Software and SKIM conferences. I have also presented a further paper at the SKIM conference on the use of HB priors in CBC/HB.

I am the co-leader of the global GfK Preference modelling expert group and part of this responsibility is to keep up to date with the latest conjoint developments as well as setting up and working on research initiatives to ensure that GfK are viewed as thought-leaders in this area.

I work across all industry sectors and can call upon industry experts with GfK, not only within the UK but also across our global network so would be very happy to work on any kind of conjoint project.

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Segmentation

Name Description
Kevin Gray
Location:
Tokyo
Servicing:
Global
Contact:
www.cannongray.com
Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools that help managers make decisions. I’ve been a marketing scientist for more than 25 years and my background covers dozens of product and service categories and over 50 countries. My company, Cannon Gray, is a marketing science and analytics company that partners with clients, marketing research agencies, consultants and ad agencies located in many regions of the world. Advanced Analytics and consultation are provided for a broad range of quantitative marketing research, including:

  • Segmentation
  • Conjoint Analysis
  • Market Response Modeling
  • Demand Forecasting
  • Key Driver Analysis
  • Pricing Research
  • Data Mining and Predictive Analytics

I draw upon advanced methods from diverse fields such as Econometrics, Biostatistics and Psychometrics extensively, as well as machine learners. However, technical proficiency by itself will not make one a competent marketing scientist. Most critically, marketing scientists must deliver knowledge and insights that facilitate cost-effective and profitable decisions. This is my focus, not number crunching. Each project is tailored to address specific marketing issues and to the country or countries being researched.

Dr David Pearmain
Location: London
Servicing: Worldwide
Contact:
david.pearmain@impactmr.com
Impact Research has a dedicated team of analysts led by Dr David Pearmain. They work closely with our project teams to conduct effective segmentation studies, using powerful optimisation approaches to identify segments that are identifiable and actionable. Recent work includes major studies of pre-packed salad and fruit, DIY delivery options and toilet paper.
Outsource Research Consulting
Location: Bay Area, California
Servicing: Global
Contact:
www.orconsulting.com
Product managers, marketers, executives and researchers like you use Outsource Research due to the personalized, expert attention received, the advanced quantitative research techniques available, and our dedication to owning and solving your business problems through research and consultation. We regularly tackle segmentation projects using convergent clustering and ensembling techniques, latent class analysis, and reverse segmentation methods. We ensure that segmentation solutions move beyond cool-sounding names to ensure concretely targetable solutions for use in the marketplace. We are a boutique consultancy with global resources, giving you the best of both worlds – a single point of contact with a trusted colleague dedicated to on-time delivery of consultative deliverables, plus the ability to smoothly manage large, multinational projects. Our advanced analytics service bureau helps other research companies expand their offerings.
Circlebox Research
Location: Minneapolis, USA
Servicing: Global
Contact:
http://circleboxresearch.com/
jay@circleboxresearch.com
Circlebox is an independent market research company offering a full range of research capabilities. We work with clients of all sizes, from conceptualization through implementation. We have a proven track record for understanding business issues and prescribing research approaches that deliver. Our specialty is designing studies that blend complementary modes of thinking — both analytical and creative — according to each client’s goals. Applying proven tools and fresh thinking delivers more valuable insights, so our clients can take the most effective action.
Paul Richard McCullough
Location: Santa Cruz, CA, USA
Servicing:
Global
Contact:

www.macroinc.com
MACRO Consulting, Inc. provides both full-service and methods consulting services in the area of segmentation analysis. We provide, when desired, support from the definition of research objectives, survey design, online programming, data analysis, custom typing tools design through reporting and presentation. We have found that there is no single “right” way to do segmentation. We regularly employ the following techniques: Cluster Ensemble Analysis, Latent Class Cluster Analysis, Latent Class Choice Regression (typically in conjunction with a choice-based conjoint exercise), MaxDiff, Decision Path Analysis (SEM) and Two-Step Cluster.
Manuel Núñez, Clover Market Research
Location: Madrid; Spain
Servicing:
Global
Contact:

www.clovermr.com
manuel.nunez@clovermr.com
I have in deep knowledge of any technique to do the best segmentation analysis and we do it frequently for our clients.
solutions-2
Location: In Belgium (near Ghent) and in the UK (central London)
Servicing:
we are a global consultancy company in the sense that we serve all regions (also have clients in all regions)
Contact:

www.solutions-2.co.uk
Solutions-2 is a consultancy specialised in Advanced Analytics and Smart Reporting. We are a team of 11 analysts/consultants providing analytical services for the market research/marketing sector.

One of these services is conjoint analysis. We have been running many conjoint projects since we started in 2002. Each year, we are involved in 30 to 40 conjoint projects, from simple CBC projects to complicated MBC exercises. We are experienced in CBC, ACBC and MBC and all of them we adapt to the specific project needs. We know all about html, javascript, free format programming, manual designs, data calibration and are also known for our bespoke “what-if” simulators in xls. They allow our clients to look at the share impact of any kind of market scenario, to identify the top 10 best products (in terms of generating most revenue or profit) as well as to create price sensitivity charts in an automatic way.

Apart from being experts in the design, programming and analysis/reporting, we guide our clients through the set-up of the conjoint to make sure that the right business questions will be answered and that the attributes and levels are carefully chosen.

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Social Media Research

Name Description
Gaelle Bertrand,
Precise

Location:
London
Servicing:
Worldwide
Contact:
www.precise.co.uk
Precise Brand Insight, a division of business information group Precise, a Kantar Media company, focuses on deriving consumer insights from the social media dataset.Unlike most social media analysis firms, our focus is on homing in on consumer conversations and analysing them to help research and marketing teams add further context and colour to their existing quantitative and qualitative research.

We employ a highly effective mix of technology and research skills; our team includes social media analysts, market research specialists and brand consultants, highly qualified to identify and explain relevant and meaningful insights. Our analysis combines quantitative rigour with qualitative analysis to filter through to what’s really important. We conduct all our analysis in-house and regularly deliver multi-language analysis for a range of leading global brands.

Cyndi De Vries
Location: Johannesburg, South Africa
Servicing: The African continent
Contact:
cyndidv@interactrdt.com
www.interactrdt.com
Using the principles of Grounded Theory, I assist clients in qualitatively analysing hundreds (sometimes even thousands) of posts to social media that are pertinent to either their category or brand. This unstructured data is collated and I reverse engineer hypotheses. This often results in rudimentary segmentation as well as great insights for client.
FACE Group
Location:
London, New York, Hong Kong and Singapore
Servicing:
Global
Contact:
info@facegroup.com
www.facegroup.com
We are a global strategic insight agency. We deliver socially intelligent research by combining qualitative insight, real-time data and smart thinking.

Our team consists of researchers, planners, creative technologists as well as millions of consumers within our proprietary communities and social media panels.

We help companies such as Coca-Cola, General Motors, Unilever, Nokia, Reckitt Benckiser and Telefonica roll out ad-hoc and continuous socially intelligent research programmes to understand and co-create with consumers at an individual, group and network level.

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Add your information to this page

If you feel you are an expert in one of the topics covered on this page and would like to be included (as an individual or company) please email admin@newmr.org the following information:

Field: One of the topics already covered on this page, e.g. segmentation*
Name: Which can be a company or person
Contact: A website or an email address that can be published
Location: Where are you based?
Servicing: Locations you serve (which can be the same as Location)
Description: up to 200 words that outline your expertise (please check before sending)

*If you are an expert in two areas, e.g. Segmentation AND Conjoint Analysis, then please send us 2 emails to make our life easier.

If this initiative works, we will look to add other topics and we will look to a recommendation scheme. If it is really successful we may even sell advertising space.

Initially the entries are going to be listed in the order they are received. If the page is getting enough traffic we will look at alternatives, such as ranking them alphabetically and starting each visit on a random first letter, or ranking them by the number of recommendations.

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