With Adina Nica is a Research Consultant at Open-I Research with 17 years of experience in market research and strategy consultancy and is one of the most skilled research consultants in Romania. Adina is also a teacher in The IAA School. She is preoccupied to raise the level of market research knowledge in Romania and Eastern European countries. Currently, besides her consultancy role for the clients, she is developing and promoting neuromarketing. Open-I is the only company in Romania using the latest technology (mostly fMRI) for getting best insights.