Gaelle Bertrand
NHS Digital United KingdomBiography
Gaelle has over 20 years’ experience in consumer research and analysis, gained agency-side at Kantar and dunnhumby and client-side at GlaxoSmithKline and Coca-Cola. Gaelle started leveraging social media as a source of insight 11 years ago and has since delivered a multitude of projects for organisations such as Orange, Google, and Barclays only but to name a few, while heading up Social Media Intelligence at Kantar and lately at NHS Digital within the communications team.
Gaelle has previously guest-blogged and contributed to NewMR webinars. Gaelle also regularly blogs and speaks at industry events around social media intelligence best practice.
| Speaker | Title | Video | Slides |
|---|---|---|---|
| Dr Jillian Ney, Gaelle Bertrand | The Future of Social Media Intelligence – Webinar 1/3 | ||
| Gaelle Bertrand | Knowing where to look: Are social media intelligence sources drying up? Webinar 2/3 | ||
| Gaelle Bertrand, Ray Poynter | Social media intelligence: qual, quant or both? Webinar 3/3 | ||
| Gaelle Bertrand | When to automate, when to use AI, and when to rely on humans | ||
| Gaelle Bertrand | Human vs. Machine: working together in harmony? | ||
| Gaelle Bertrand | From Collection to Curation: Future-proofing your Research Skills | ||
| Gaelle Bertrand | The Future is Social – Social Media Research in Action |