Jason has been a leader within one of the industry’s leading marketing sciences departments for over a decade. Along the way, he developed innovative approaches to database modeling, product optimization, segmentation, brand extension, including LRW’s proprietary Relevant Clarity® brand measurement paradigm. He has also led LRW’s foray into virtual reality over the past four years, beginning with a leadership role developing of LRW’s Pragmatic Brain Science Institute®, the birthplace of LRW’s VR practice. He led the industry’s first ever non-shopping virtual reality study, leading to LRW’s patented Brand Proteus® VR method, led a major retail experience study for H&R Block featured on CNBC and PBS, and led in the spin-off of AppliedVR®, a new technology company focused on using the medium of VR to solve big societal problems and tackle business challenges. He has presented on VR methods around the world and worked with numerous Fortune 500 companies in helping them understand and use the emerging new media of VR. Jason received his BA in Psychology and Philosophy from Temple University, completed graduate coursework in the doctoral program for Applied Cognitive Psychology at the Claremont Colleges, and is an avid adventurer.