Martina Olbertova

Meaning.Global UK/Czech Republic

Biography

Martina Olbertova is a global brand strategist, corporate meaning advisor and doctor of media studies with a global ambition to redefine the role of meaning in the marketing industry.​ She is a founder & CEO of Meaning.Global – a new breed of a global strategic brand consultancy powered entirely by meaning – using the power of meaning to transform brands: unleash their hidden potential, rejuvenate value and build symbolic equity. Looking at brands as living ecosystems enables clients to unlock new and unseen opportunities.

With 12 years of international experience from the UK, Ireland, USA and the Czech Republic, Martina has worked with many blue chip clients such as London Gatwick, Kantar, Unilever, Vodafone, IBM, KBC, Lloyds Bank, Visa, Bank of Ireland, J&J, Heineken or Pernod Ricard on a range of global and local brand strategies. She is a keen advocate of semiotics, frequent writer, speaker and lecturer on topics of Cultural Branding and Applied Marketing Semiotics. She holds PhDr. degree in Media Studies from Charles University in Prague, Czech Republic and is a member of ESOMAR and Signum. She’s passionate about organisational transformation, meaning & humanity in business, semiotics, behavioural science and all things culture.