Mike Sherman

Mike Sherman

Marketing, Customer Insight and CRM/Big Consumer Data Expert Hong Kong SAR, China

Biography

Mike has almost 30 years of marketing, market research and CRM/Big data experience. He helps companies address marketing opportunities through understanding end users needs, turning them into insight/data specifications and converting that output into clear, actionable results.

Mike began his career at Procter & Gamble, where he managed both new and established brands. Mike spent 17 years with McKinsey & Company; while there he created their Asia-Pacific marketing practice and was a founder of their global CRM practice. Mike was also Global Head of Knowledge Management for Synovate, where he lead efforts to improve the value clients obtain from research. At SingTel and Hong Kong Telecom he set up their Big Data teams and drove the use of customer data and customer research to help the business understand customer and customer data opportunities.

Mike has been based in Asia since 1997, working across the region, and has extensive experience in the telecom, retail, financial services, consumer electronics and FMCG industries.

Mike has an MBA, High Distinction (Baker Scholar) from Harvard Business School and two Bachelors degrees, Magna Cum Laude, from the Wharton School and College, University of Pennsylvania.

Mike is a frequent speaker at conferences and published several times in the McKinsey Quarterly on marketing issues in developing and Asian markets. He is the former Board Chair of AFS-USA, a leading high school foreign exchange organization and an avid traveler, having visited over 125 countries

Twitter: @MikeSherman1957