As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioral scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries. As such, Hotspex was voted the most innovative insights firm in North America in the 2018 Greenbook Research Industry Trends Report. Laser focused on launching innovative tools that drive impact and ROI for global insights functions, Shane and his team have launched cutting edge implicit measurement tools focused on evaluating distinctive memory cues and brand assets. Most recently they have blended behavioral science with Google’s deep machine learning to create an award winning cognitive media targeting tool that helps ads work harder. With over 13,000 followers on LinkedIn Shane’s opinion of the future of marketing, insights, and advertising is sought after by senior marketers around the world (https://www.linkedin.com/in/shaneskillen/?originalSubdomain=ca). His passions include super cool tech driven new ideas, the future of MR, his wife and three young sons.