Steven Cosgrove

DataActiva UG Germany

Biography

Steven has successfully managed, analyzed and implemented data-driven solutions. He has utilized both primary and secondary data in the areas of program evaluation, customer satisfaction, loyalty measurement, service-quality assessment, market segmentation, branding, brand assessment, advertising effectiveness, employee engagement, selection, database development, data mining, forecasting, customer relationship and resource management and marketing for hundreds of the companies throughout the world.

Because of an affinity for data-driven solutions and the emergence of a data-driven computational science, he has become an evangelist for the use of digital indications to create a comprehensive image of individual and group behavior.