Advances in Quant – Sept 2012

 

Advances in Quant Event, September 2012

Speaker(s)TitleWatch PresentationDownload Slides
Tim BockThe ‘science’ of creating good graphs
Paolo Cordella and Jeroen HardonWhen is Less More?
Mavi GlinogaCommon Method Variance – A threat to Quality of data
Kevin KartyTaking Nothing Seriously: A Review of Approaches to Modeling the ‘None’ Option
Bas de LuijContextual surveys – going asynchronous for more context
Steve Nuttall and Adrian MorganPeople Connect With Radio – a study investigating radio’s effectiveness in driving digital activity
Ray PoynterAgree/Disagree scales in online surveys Left, right, top, and middle thoughts
Michael SosnowskiDoing More with Less: Getting Greater Value from Mobile Quant
Jane TangMalleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity