What’s special about Dub?

The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from Dub. Q: Can you describe Dub for me in 140 characters? A: We enable researchers, designers and strategists to use technology to better understand consumers’ attitudes, behaviours and emotions. Q: Can you tell me a little bit about what these technologies are and how they help people understand consumers? A: We provide a platform (available on all devices) and support for researchers, strategists and designers to get as close as possible to people’s everyday lives, enabling online qual projects, short and long-term communities and ethnographies. With over 30 languages available and a global team, we provide agility and the research capbility in over 150 countries. We help our clients take a more human-centred approach to research and brand building that delivers an extremely positive research experience. This in turn helps design better experiences, products and services at a time when a great product alone is not enough to capture the hearts and minds of consumers. Q: Could you give me an example of one of these projects? A: At one end of the spectrum we are working closely with LinkedIn to help them understand […]