Book, Games and Gamification in Market Research

Book Review with Betty Adamou

Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a downloadable podcast.

NewMR – The Big Picture

Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]