The Handbook of Mobile Market Research is available from a range of leading bookshops, including Amazon. You can download and read Chapter 8, Designing & Conducting Mobile Surveys by clicking on the image below.
The Handbook of Mobile Market Research is published by Wiley and supported by ESOMAR. The book can be purchased from the Wiley and ESOMAR websites and leading bookstores, including:
The book can be purchased as an eBook from a variety of sites including:
We have produced a website to accompany the book. The website will contain addition case studies, research-on-research, and resources. Visit the website by clicking here.