ESOMAR Council Report Back 16 July, 2019

Ray Poynter’s report back from the latest ESOMAR Council meeting – a teleconference held on 16 July 2019.

Six Things I Learned From the Latest GRIT Report

Ray Poynter shares the six things he learned from the latest GRIT report.

Market Research Skills and Training Study 2018 – Japan Edition

Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes a version of the Executive Summary in Japanese, thanks to Mr Ryota Sano.

The parable of the hungry client – lessons for market research and insight

Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.

Using Alternative Explanations to Find the Story in the Data – Simpson’s Paradox

Simpson’s Paradox is when the total picture is distorted and only the picture organised by groups tells the ream message – examples for market research.

Are market research surveys qual or quant?

Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.

Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights

Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.

Interview with Colleen Ryan – The Future of Client Insights

Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.

Does the way you organise your team shape your insights? Conway’s Law

Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.