The world of insights is on the cusp of a great future where human-centric approaches dominate services, product design and business. However, this opportunity is at risk because of the participant crisis. In this post, Ray Poynter outlines the problem.
Ray Poynter chats with Kajoli Tankha, Senior Director, Consumer Product, Retail and Growth Research at Microsoft about ‘managing a research team in a hybrid world’.
Ray Poynter looks at why we should our gut against data, and sees the power of culture versus strategy.
Ray Poynter sets out five reasons that explain why marketing research is important.
Ray Poynter shares his advice on why and how you should follow up you insight reports and presentations.
Ray Poynter interviews Lisa Wilding-Brown, CEO of InnovateMR and the recent investment by CIVC Partners in their business.
In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to Ray Poynter about The importance of communicating insight with impact (to drive innovation and leadership).
Ray Poynter is writing a new book – you can read about it here, and learn about how you can be involved.
Ray Poynter interviews Vivek Bhaskaran, founder and CEO of QuestionPro, about research repositories.
In this podcast, recorded October 2021, Dr Marie-Calude Gervais, the Research Director at Versiti talks to Ray Poynter about a recent project on diversity that won an MRS award.