In this post Ray Poynter sets out a set of rules that help ensure that a questionnaire collects valid information.
Face-to-face events are on hold and organsiations around the world are rushing to find suitable virtual alternatives. What questions do we need to ask and answer to determine good solutions to the problems created by the lack of the F2F option?
Three boxes is a relatively new way of thinking about how to run a company successfully whilst at the same creating an innovative alternative to business as usual. In this post Ray Poynter shows its relevance to the pandemic crisis.
NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This post looks specifically at the data from Spain.
Here is Ray Poynter’s report back on the latest meeting of the ESOMAR Council. It should have been in person, but that was pre-COVID – so we conducted the meeting via Microsoft Teams.
Here are the results from Wave 2 of NewMR’s global study into how insight and research professionals are coping with the pandemic crisis.
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.
Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic.
Ray Poynter shares his views about research in the In the current global crisis. What research should you stop, what should continue, what should change, and what should start?
The world as we new it two weeks ago is gone. We are in a new normal, and we do not know how long this new normal will last. Ray Poynter explains why you should hit the pause button.