Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at speed.
Posted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on the key points. Context The data is mostly North America, with a chunk from Europe. From ESOMAR’s data, these 2 regions account for 80% of global MR spend Globally. The data is pre-COVID and very early COVID – so its predictive power is uncertain. Many research companies lack a clear mission Participants described the company they worked for in terms of different categories (e.g. Technology Provider, Full Service, etc). People from the same company often picked different categories – this needs addressing. Want to be famous, don’t just focus on clients GRIT lists the 15 ‘top of mind’ suppliers of ‘Strategic Consultancy. For clients the top three brands are McKinsey, Kantar and Ipsos. Interestingly most of the variation between Buyers and Suppliers is shared. If you want to be top of mind with buyers, you will be top of mind with suppliers – don’t waste effort focusing on just buyers – focus on being famous. Very few projects fail, so you need to try harder Buyers judge that fewer than 10% of projects do not meet the business needs, and 30% exceed […]
Ray Poynter reports on a meeting of the ESOMAR Council, held virtually.
Every month NewMR produces content for its sponsors (an industry roundup) and for its Patrons (three important resources from the previous month). As an enticement we are share all the content from the last three months in this post.
When you tell a client that this product will probably succeed, what do they hear, what do they understand? In this post Ray Poynter looks at the problems in communicating the probability of future events.
Ray Poyneter assess what insight professionals want from text analytics. Too often the focus is on what text analytics can do, rather than what is needed by busy researcher or insighter.
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
In this post Ray Poynter sets out a set of rules that help ensure that a questionnaire collects valid information.
Face-to-face events are on hold and organsiations around the world are rushing to find suitable virtual alternatives. What questions do we need to ask and answer to determine good solutions to the problems created by the lack of the F2F option?
Three boxes is a relatively new way of thinking about how to run a company successfully whilst at the same creating an innovative alternative to business as usual. In this post Ray Poynter shows its relevance to the pandemic crisis.