In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
Find out what the ESOMAR Council does and what the latest updates are in this post about the May 7 & 8 Council Meeting.
Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea.
Do you want to present at a #NewMR webinar? Here is your chance to suggest a session.
Guest post by Further’s Barney Larkin looks at how a US Insurer used an insight community to research and motivate their sales team.
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
ESOAMR’s oversight and strategic planning is centred on the ESOMAR Council. Here is an update and what is happening at ESOMAR.
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.