I think that AI and Automation are inextricably linked – automation will be based on AI and AI will have most of its impact via automation.
In this post Ray Poynter talks about and shares a paper on using discourse analysis in market research.
Ray Poynter asks for help in raising money for a breast cancer awareness charity CoppaFeel!
Ray Poynter shares tips on how to go from data to nuggets to stories. Using tools such as synthesis and the five whys.
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a downloadable podcast.
How many new products ‘should fail’ – Ray Poynter re-visits a post from 10 years ago and updates it. In the post Ray points out that irrespective of the systems being used, most products ‘should fail’.
NewMR, ESOMAR and over 22 organisations are partnering to create a client benchmark for insights and research.
Ray Poynter reports on research that shows why doing ‘less is more’ is so hard. In essence we are biased towards leaving the status quo and adding something – rather than actively looking to remove things.
Guest blog by InnovateMR’s Brittany Nicols looking at new research into the prevalence of imposter syndrome.
Our friends at NorthStar Social Media Intelligence have created a live dashboard in Talkwalker showing the social conversation discussing our Festival of #NewMR!
NorthStar’s work will be mentioned as part of Katrina Noelle from Know Research’s presentation on Thursday, April 15th during the Americas portion of the Festival.