Community of Interest Pyramid

Meeting of ESOMAR Council 28 October

Ray Poynter reports on the October 2020 meeting of the ESOMAR Council. Of particular interest is Value Proposition thinking about Communities of Interest.


Why isn’t there more Qual Research?

When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.

Iceberg Metaphor

Good technology is mostly unseen

Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.