Suppliers can and should write their own research briefs
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.
Sort information meaningfully before presenting it
Too many presentation display the information in the same sequence that questions were asked in the questionnaire. In this post Ray Poynter illustrates what should happen.
Five Myths About the Crisis and the Insights and Market Research Ecosystem
Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
Meeting of ESOMAR Council 10 September
Ray Poynter gives a report on the latest meeting of the ESOMAR Council, the pre AGM and Congress meeting.
Why I’m No Longer Talking to White People About Race, by Reni Edo-Lodge
Ray Poynter reviews Reni Edo-Lodge’s book ‘Why I am no longer talking to white people about race’. The review looks at the book from both a general and researcher’s point of view.
Why isn’t there more Qual Research?
When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.
Good technology is mostly unseen
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.
How Harmoni helped when I had a ‘need for speed’
Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at speed.
GRIT on two pages – a short review of the 2020 GRIT Report
Posted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on the key points. Context The data is mostly North America, with a chunk from Europe. From ESOMAR’s data, these 2 regions account for 80% of global MR spend Globally. The data is pre-COVID and very early COVID – so its predictive power is uncertain. Many research companies lack a clear mission Participants described the company they worked for in terms of different categories (e.g. Technology Provider, Full Service, etc). People from the same company often picked different categories – this needs addressing. Want to be famous, don’t just focus on clients GRIT lists the 15 ‘top of mind’ suppliers of ‘Strategic Consultancy. For clients the top three brands are McKinsey, Kantar and Ipsos. Interestingly most of the variation between Buyers and Suppliers is shared. If you want to be top of mind with buyers, you will be top of mind with suppliers – don’t waste effort focusing on just buyers – focus on being famous. Very few projects fail, so you need to try harder Buyers judge that fewer than 10% of projects do not meet the business needs, and 30% exceed […]
Meeting of Virtual ESOMAR Council 6 July 2020
Ray Poynter reports on a meeting of the ESOMAR Council, held virtually.