Our friends at NorthStar Social Media Intelligence have created a live dashboard in Talkwalker showing the social conversation discussing our Festival of #NewMR!
NorthStar’s work will be mentioned as part of Katrina Noelle from Know Research’s presentation on Thursday, April 15th during the Americas portion of the Festival.
In this post, Ray Poynter looks at the prospects for market research in the near future, and forecasts a growth in the use of MR techniques, and a decline in the MR sector.
What does the future hold for market research. At the Festival of NewMR we will be hearing from 14 experts in the field share their views.
Ray Poynter reports of the last meeting of the current ESOMAR Council – the new team will be elected this month.
Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or products.
Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that focuses on how insight managers can transform their role from being order takers to people driving change and outcomes. The book Transforming Insight: the 42 secrets of successful corporate Insight teams builds on the success and learnings of the Insight Management Academy. In this Insight Interview, Ray interviews James Wycherley, CEO of the Insight Management Academy, about his new book Transforming Insight: the 42 secrets of successful corporate Insight teams. You can read more about Jame’s new book in his NewMR guest blog.
James Wycherley is the author of a new book called Transforming Insight. In this post James writes about the new book, what it is, who should read it, what readers will get from reading it.
Ray Poynter revisits his 2011 prediction that nothing was likely to replace PowerPoint soon.
Posted 17 February 2021
Ray Poynter reports back on the latest ESOMAR Council Meting – held on 1 February 2021.
Ray Poynter shares ten predictions for how insights and research are going to evolve over the next five years.