Why do I bracket AI and Automation together?
I think that AI and Automation are inextricably linked – automation will be based on AI and AI will have most of its impact via automation.
Using Discourse Analysis to Fuel Brand Strategies
In this post Ray Poynter talks about and shares a paper on using discourse analysis in market research.
Looking for your support for a great charity
Ray Poynter asks for help in raising money for a breast cancer awareness charity CoppaFeel!
How to find and describe the messages in the data
Ray Poynter shares tips on how to go from data to nuggets to stories. Using tools such as synthesis and the five whys.
Book Review with Betty Adamou
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a downloadable podcast.
How many new products should fail?
How many new products ‘should fail’ – Ray Poynter re-visits a post from 10 years ago and updates it. In the post Ray points out that irrespective of the systems being used, most products ‘should fail’.
Are you a buyer or user of Insights and Research? We are asking for your help!
NewMR, ESOMAR and over 22 organisations are partnering to create a client benchmark for insights and research.
Why ‘Less is More’ is hard to achieve
Ray Poynter reports on research that shows why doing ‘less is more’ is so hard. In essence we are biased towards leaving the status quo and adding something – rather than actively looking to remove things.
Are you an imposter?
Guest blog by InnovateMR’s Brittany Nicols looking at new research into the prevalence of imposter syndrome.
The social conversation about the Festival of #NewMR
Our friends at NorthStar Social Media Intelligence have created a live dashboard in Talkwalker showing the social conversation discussing our Festival of #NewMR!
NorthStar’s work will be mentioned as part of Katrina Noelle from Know Research’s presentation on Thursday, April 15th during the Americas portion of the Festival.