Advice to New Market Research and Insight Professionals
Here is Ray’s advice for new researchers, including being T-shaped, understanding business and taking opportunities.
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
Why do you need to know the Business Question, as well as the Research Question?
To conduct research you need to know both the Research Question and the Business Question. Without the Business Question the research is unlikely to be useful. In this post Ray Poynter explains why and how to use both the Research and Business Questions.
The fine line between stable and static: Accelerating innovation in market research requires embracing more risk
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.
Discovering an Unknown Known – and ordering the vegetable tempura
Unknown Knowns are things we know, but we don’t realise we know them, so we are not making full use of their potential. In this post Ray Poynter gives an example of what he means by Unknown Knowns.
ESOMAR Council Report Back 16 July, 2019
Ray Poynter’s report back from the latest ESOMAR Council meeting – a teleconference held on 16 July 2019.
Six Things I Learned From the Latest GRIT Report
Ray Poynter shares the six things he learned from the latest GRIT report.
Market Research Skills and Training Study 2018 – Japan Edition
Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes a version of the Executive Summary in Japanese, thanks to Mr Ryota Sano.
The parable of the hungry client – lessons for market research and insight
Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.
Using Alternative Explanations to Find the Story in the Data – Simpson’s Paradox
Simpson’s Paradox is when the total picture is distorted and only the picture organised by groups tells the ream message – examples for market research.