Introduction to Factor Analysis

In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.

Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights

Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.

Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company

Ray Poynter interviews Nissan Motor Company’s about the future of insights/

ESOMAR Council Feedback 7 and 8 May 2019

Find out what the ESOMAR Council does and what the latest updates are in this post about the May 7 & 8 Council Meeting.

Should you use algorithms to recruit people for Qual depths and groups?

Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea.

Do you want to present at a #NewMR Webinar?

Do you want to present at a #NewMR webinar? Here is your chance to suggest a session.

An awesome way to motivate sales teams

Guest post by Further’s Barney Larkin looks at how a US Insurer used an insight community to research and motivate their sales team.

Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever

Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.

ESOMAR Council Update April 2019

ESOAMR’s oversight and strategic planning is centred on the ESOMAR Council. Here is an update and what is happening at ESOMAR.

Challenging Research Thinking and New Thinking

Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.

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