Ray Poynter outlines why communities are going to be even bigger in 2021, due to four key driving factors.
Here is Ray Poynter’s report from the last Council meeting of 2020. This report includes important information about the elections to the ESOMAR Council
Here are Ray Poynter’s predictions for 2021, along with some guest predictions too.
Ray Poynter reports back on the ESOMAR Council Meeting 30 November 2020
Ray Poynter, November 2020 explains why the top two priorities for most research projects as Faster and Easier.
Ray Poynter reports on the October 2020 meeting of the ESOMAR Council. Of particular interest is Value Proposition thinking about Communities of Interest.
Ray Poynter, 25 Oct 2020
What is the difference between qual and quant? Read Ray’s explanation, of why they are different and what the difference is.
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.
Too many presentation display the information in the same sequence that questions were asked in the questionnaire. In this post Ray Poynter illustrates what should happen.
Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.