Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.
Simpson’s Paradox is when the total picture is distorted and only the picture organised by groups tells the ream message – examples for market research.
Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
Here are 64 people you might want to follow on LinkedIn. Ranked by mentions and alphabet.
A short description of Partial Correlation.
Posted by Ray Poynter, 28 May Last week’s ESOMAR APAC Conference in Macau was an amazing success with about 300 attendees and there is lots to report back, but I will start with the big message, China is shaping up to be one of the biggest forces in market research over the next few years. Indeed, at the end of my presentation on global research I made the prediction that over the next five years the MR turnover in China would double, making it the third largest market for MR, after USA and UK and ahead of Germany and France. The Rise of China and MROver the last decade, the Chinese economy has grown but it has also matured. As the market matures it becomes ever harder to sell products and services and marketing becomes ever more important, and all that competition and marketing leads to a demand for more market research. Globally one of the big changes in MR is the increase of non-traditional research, which mostly means digital research. In 2013 this non-traditional research accounted for 39% of all research spend, by 2017 this had increased to 46% and soon (perhaps already) 50% of every research dollar will […]
In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.