Here are the results from Wave 2 of NewMR’s global study into how insight and research professionals are coping with the pandemic crisis.
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.
Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic.
Ray Poynter shares his views about research in the In the current global crisis. What research should you stop, what should continue, what should change, and what should start?
The world as we new it two weeks ago is gone. We are in a new normal, and we do not know how long this new normal will last. Ray Poynter explains why you should hit the pause button.
In celebration of International Women’s Day, here are the 21 talented women who will be presenting at next week’s Festival of NewMR.
Here is Ray Poynter’s feedback from the February 2020 meeting of the ESOMAR Council.
What is brand authenticity? Post by Ray Poynter highlighting the three elements of authenticity.
NewMR have been running an online Festival of market research since 2010. Read what the last ten years have taught us.
When seeking to answer a question one key, first step is to assess what is already known. In this post Ray Poynter provides advice on 6 things to look out for.