When you tell a client that this product will probably succeed, what do they hear, what do they understand? In this post Ray Poynter looks at the problems in communicating the probability of future events.
Ray Poyneter assess what insight professionals want from text analytics. Too often the focus is on what text analytics can do, rather than what is needed by busy researcher or insighter.
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
In this post Ray Poynter sets out a set of rules that help ensure that a questionnaire collects valid information.
Face-to-face events are on hold and organsiations around the world are rushing to find suitable virtual alternatives. What questions do we need to ask and answer to determine good solutions to the problems created by the lack of the F2F option?
Three boxes is a relatively new way of thinking about how to run a company successfully whilst at the same creating an innovative alternative to business as usual. In this post Ray Poynter shows its relevance to the pandemic crisis.
NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This post looks specifically at the data from Spain.
Here is Ray Poynter’s report back on the latest meeting of the ESOMAR Council. It should have been in person, but that was pre-COVID – so we conducted the meeting via Microsoft Teams.
Here are the results from Wave 2 of NewMR’s global study into how insight and research professionals are coping with the pandemic crisis.
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.