Optimism about insights

Most researchers are optimistic about insights

In June, NewMR conducted a study with 270 insight professionals to establish a benchmark for the state of the research industry.

The main message from this study is that the insight professionals we spoke to tend to be optimistic about the state of insights. When we collect the next wave of data later in the year, we will get a better indication of the way things are going. However, it is also important to note that 10% of our participants described themselves as pessimistic about the state of insights.

Think Feel Do

The Think, Feel, Do! approach to communication, presentations & storytelling

Think, Feel, Do! explains a process where the analysis identifies the message that needs to be conveyed, the Do! is what we want to happen after the message has been communicated. Think is the method we find the Do! Feel is the mechanism that promotes the Do!. In this post, I will explain these three steps: Do! then Think, then Feel.

New Skills

Five online training courses

For many years Ray Poynter has been offering training courses to a range of private and public organisations. Four of these courses are now being offered directly to NewMR’s contacts.


The Archive of Market and Social Research – a great key to learning

My mind has been blown away by what I saw this evening at an AMRS event in London. AMRS (Archive of Market and Social Research) is a freely accessible collection of research materials going back decades, and I was delighted to be invited to attend. Please check out the Archive by clicking here.

Shapes sorted

When, why and how to use coding to interpret qualitative information for insights

In this post, I am going to talk about what coding is, when it can be useful (and when it isn’t), and how to use it. I am going to be looking at coding in the context of qualitative information, such as text, photos and video. This blog focuses on using coding to find insights, particularly in the context of market research.

Artificial Intelligence

Will AI Steal Our Jobs?

At every event I go to, I hear, at some stage in the discussion, ‘Will AI steal our jobs?” So, here are my thoughts about that question and my views on the prospects for people working in the insights and research industry.

Well, the short answer is yes, but maybe not before you change role, retire, or retrain.