When people buy goods or services they do not typically rate them, so why does market research use rating scales? Ray explains why and how they are used.
One of the key ways we find information today is by ‘googling it’. In this post Ray Poynter shares some tips on how to be more efficient when searching for information.
The five whys is a well-established technique to help you find the real, underlying, root cause of a problem.
Ray Poynter shares 6 things he thinks researchers and insight professionals should be doing in 2020.
Guest post by Edward Appleton, 29 November 2019 Millennials, Gen Z – totally hooked on Social Media, chatting, sharing, smartphone obsessed, with less and less time for the “real world”. True or false? If you have a teenager in the family, you might agree. In our research around the world, we’re beginning to pick up on something different – a growing push back against digital, an awareness of the hold it’s taking, concerns about potential addiction. We wanted to understand this emerging sense of “digital discomfort” better so carried out our own studying, exploring with young folk in India, UK and Germany. The results are fascinating reading – one participant talked for example about digital getting in the way of being in touch with the immediate surroundings, in this case nature: “….I definitely feel my brain is much happier when I’m looking at the leaves on the trees rather than FB” Another enthused about a de-digitalized nightclub scene in Berlin: “I love the smartphone-ban in Berlin nightclubs. You engage with the people around you. In the UK it’s often just people doing Insta stories left, right and centre … it’s annoying but it’s actually quite sad” Interested? The report touches […]
Ray Poynter shares 10 tips for anybody who wants to write blogs or articles.
Ray Poynter’s feedback from the November 2019 ESOMAR Council Meeting.
NewMR co-founder Sue York has written a four-page article for the AMSRS newsletter. In this post you can read the summary or link to the full article.
A guest post from Conjoint.ly about their new carbon offsetting schemes.
Ray Poynter reviews Malcolm Gladwell’s new book Talking to Strangers. Ray’s recommendation is to read the book (or listen to it on Audible), but not to accept everything you hear as science or fact.