Most researchers are optimistic about insights

In June, NewMR conducted a study with 270 insight professionals to establish a benchmark for the state of the research industry.

The main message from this study is that the insight professionals we spoke to tend to be optimistic about the state of insights. When we collect the next wave of data later in the year, we will get a better indication of the way things are going. However, it is also important to note that 10% of our participants described themselves as pessimistic about the state of insights.

The Think, Feel, Do! approach to communication, presentations & storytelling

Think, Feel, Do! explains a process where the analysis identifies the message that needs to be conveyed, the Do! is what we want to happen after the message has been communicated. Think is the method we find the Do! Feel is the mechanism that promotes the Do!. In this post, I will explain these three steps: Do! then Think, then Feel.

Five online training courses

For many years Ray Poynter has been offering training courses to a range of private and public organisations. Four of these courses are now being offered directly to NewMR’s contacts.

The Archive of Market and Social Research – a great key to learning

My mind has been blown away by what I saw this evening at an AMRS event in London. AMRS (Archive of Market and Social Research) is a freely accessible collection of research materials going back decades, and I was delighted to be invited to attend. Please check out the Archive by clicking here.

When, why and how to use coding to interpret qualitative information for insights

In this post, I am going to talk about what coding is, when it can be useful (and when it isn’t), and how to use it. I am going to be looking at coding in the context of qualitative information, such as text, photos and video. This blog focuses on using coding to find insights, particularly in the context of market research.

Will AI Steal Our Jobs?

At every event I go to, I hear, at some stage in the discussion, ‘Will AI steal our jobs?” So, here are my thoughts about that question and my views on the prospects for people working in the insights and research industry.

Well, the short answer is yes, but maybe not before you change role, retire, or retrain.

Using Word Cloud Plus to find codes in verbatims from a survey

We’ve added lots of new features to Word Cloud Plus recently, including selecting multiple phrases at the same time. This makes Word Cloud Plus even more effective for kick-stating your analysis of text.

ESOMAR Elections for Council and President

As you may have heard, ESOMAR is re-running the elections for President and Council, following irregularities with the process last time. The voting will run from Thursday, 23 February to Friday, 10 March. The new team will take office on 1 April 2023. Here are messages from the three candidates for President.

Using a Word Cloud to analyse open-ended comments about AI and Automation in Market Research and Insights

In this post, I look at how I used Word Cloud Plus (our new, free, tool for creating insightful word clouds) to kick start my analysis of the open-ended responses to the question “What else would you like to tell us about AI or Automation?”

How is AI going to impact market research
and insights over the next ten years?

NewMR has conducted a study to assess how market researchers view the future impact of AI and Automation. You can download the report by clicking here. The study repeats most of the questions we asked in 2021, allowing comparisons to be drawn.