Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
AI
Neuroscience and Plato’s Cave: What can science tell us about the possibility of synthetic participants
For me the jury is out on the discussion about what synthetic data might be able to achieve…
21 September 2025
How to Research
AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days
When a new pain relief product sees a slower-than-expected start, there’s no time to wait for traditional research…
16 September 2025
Uncategorized
Exploring CoLoop: A Powerful AI Tool for Qualitative Research
By Ray Poynter15 September, 2025 I recently had the chance to sit down with Jack Bowen, founder of…
15 September 2025
AI
AI making a difference to real people
I think too much of the discussion about AI is focused on what it might deliver in the…
25 August 2025
AI
The AI Territory – A Tool for Strategic Planning
In the fast-moving world of AI, organisations often struggle to decide which initiatives to prioritise. The opportunities seem…
16 August 2025
AI
The AI Revolution is Different in Speed and Nature to the Internet Revolution
As somebody who was a pioneer during the uptake of the Internet by the research ecosystem, I have…
14 August 2025
AI
AI Needs to be Compulsory
There is widespread agreement amongst seasoned consultants that if an organisation is going to realise the benefits of…
13 August 2025
AI
Using an Agent to Summarise Documents for a Research Audience
Here is an example of using a simple agent to make your life slightly easier. I will show…
12 August 2025
AI
The Rise of Agents – A Key Trend
Every so often, a new term captures the imagination of the tech world. “Agent” is one such word.…
9 August 2025
AI
Windsurf’s Rise, Fall, and the Lessons for your Company’s AI Strategy
This post is not a discussion of tech; it is a comment on strategy. Your organisation’s decision about…
7 August 2025