Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
AI
Windsurf’s Rise, Fall, and the Lessons for your Company’s AI Strategy
This post is not a discussion of tech; it is a comment on strategy. Your organisation’s decision about…
7 August 2025
AI
Microsoft List the 40 Jobs Most at Risk of AI Disruption
Microsoft have just published a study that predicts the 40 jobs most likely to be disrupted by AI…
5 August 2025
post image AI
ChatGPT’s Agent Mode is another Leap Forward – with risks
ChatGPT’s new Agent Mode is another major leap forward in how AI is advancing, especially in the field…
24 July 2025
Uncategorized
Creating an Agent to Check or Create Questionnaires
This is another post looking at the hot topic of Agents, building on the post from yesterday that…
22 July 2025
AI
Creating a Data Checking Agent
Agents are one of the key AI developments that is re-shaping the way we conduct business and processes. …
21 July 2025
AI
Create an Instant ‘Data Dashboard’ in Claude
In today’s Tip, I am going to show you how you can upload a data file to Claude…
19 July 2025
AI
Unlocking the Future of Insights: A Must-Listen Interview with Liubov Ruchinskaya
NewMR recently had the pleasure of hosting Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo…
17 July 2025
AI
How AI Has Transformed My Story-Finding Method
After more than 40 years in the research and insights world, I thought I had fine-tuned my approach…
29 June 2025
Uncategorized
Exploring the Interaction of Language and ChatGPT
Ray Poynter, 28 June 2025 With Noriko Kishida (Japan), Tomoko Yoshida (Japan), Dangjaithawin (Orm) Anantachai (Thailand), and Seyo…
28 June 2025
Uncategorized
Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead
You should not use standard t-test testing with synthetically boosted data. In this post I explain why and…
19 June 2025