AI Training for Qual and Quant
We are supporting two new courses with Ray Poynter to help you leverage the power of AI for both Qualitative and Quantitative Research.
These courses focus on Generative AI in general, drawing on examples from ChatGPT, Copilot, Gemini and other LLMs.
- Qualitative Research, AI-Guided: Design, Analysis and Storyfinding. Thursday 6 November.
Click here to find out more.
- Quantitative Research, AI-Guided: Design, Analysis and Storyfinding. Wednesday 3 December.
Click here to find out more.
Click here to access the slides.
The State of AI in Market Research and Insights in 2025 with Full Q&A
Ray Poynter, NewMR & Tanya Berlina, Yasna.ai reveal the findings from a new, international study, looking into how AI is shaping the global research scene.
Synthetic Data is a Reality, But Are You Asking the Right Questions?
At most conferences and events, we are seeing a growing number of examples of Synthetic Data, in its many forms and versions, being used for real projects. However, there still seems to be a body of thought that promotes unscientific criticism of this approach. This sort of criticism is likely to hold some people back from realizing the potential benefits and could cause real commercial damage to those who follow it blindly.
About NewMR
NewMR organises online events, this website & the LinkedIn NewMR group. NewMR is owned and operated by The Future Place and managed by Ray Poynter.
NewMR partners with ResearchWiseAI to provide training courses and a range of AI-assisted tools.
To read our Data Privacy and GDPR statement, click here. Keep in touch by signing up to our mailings. NewMR.org is funded by donations & sponsorship.
Our sponsors are: Hello Ara, Platform One, Fuel, Indiefield, Enghouse, Infotools, QuestionPro, YouScan, Yasna.