Understanding Synthetic Data: Methods, Tools, and Best Practices
This course, taught by Ray Poynter and Will Poynter, provides an in-depth exploration of synthetic data, covering its generation, applications, and ethical considerations. Participants will learn how synthetic data can be used with quantitative and qualitative research, and how to evaluate and implement it.
This course is designed to equip participants with the skills needed to integrate synthetic data into their research strategies effectively. Attendees will receive a copy of the slides and session recording.
Click here to access the slides.
The State of AI in Market Research and Insights in 2025 with Full Q&A
Ray Poynter, NewMR & Tanya Berlina, Yasna.ai reveal the findings from a new, international study, looking into how AI is shaping the global research scene.
AI making a difference to real people
I think too much of the discussion about AI is focused on what it might deliver in the future. I believe it is important that we look at what has already been achieved to get a sense of where we are and where it might go soon. This post presents a set of examples from around the world and across various fields.
About NewMR
NewMR organises online events, this website & the LinkedIn NewMR group. NewMR is owned and operated by The Future Place and managed by Ray Poynter.
NewMR partners with ResearchWiseAI to provide training courses and a range of AI-assisted tools.
To read our Data Privacy and GDPR statement, click here. Keep in touch by signing up to our mailings. NewMR.org is funded by donations & sponsorship.
Our sponsors are: Hello Ara, Platform One, Fuel, Indiefield, Enghouse, Infotools, QuestionPro, YouScan, Yasna.