Learn to use AI for Finding the Story in the Data
We have courses for you in July, enabling you to get ahead of curve with AI and its use in research and insights. The courses focus on how to leverage AI to help find the story in the data.
- Using ChatGPT to find the Story in the Data
Thursday, 10 July, 10am New York (3pm London, 4pm Paris)
- Using Copilot to find the Story in the Data
Thursday, 17 July, 10am New York (3pm London, 4pm Paris)
These are 90-minute online, in-person courses, led by Ray Poynter who blends decades of teaching how to find the story in the data with power that AI is unlocking.
Click here to access the slides.
The State of AI in Market Research and Insights in 2025 with Full Q&A
Ray Poynter, NewMR & Tanya Berlina, Yasna.ai reveal the findings from a new, international study, looking into how AI is shaping the global research scene.
How AI Has Transformed My Story-Finding Method
After more than 40 years in the research and insights world, I thought I had fine-tuned my approach to finding the story in the data. Indeed, I have been teaching courses on story finding for over 20 years. However, the rise of Generative AI has caused me to redesign my methods and to adopt an AI-enhanced Socratic Method.
About NewMR
NewMR organises online events, this website & the LinkedIn NewMR group. NewMR is owned and operated by The Future Place and managed by Ray Poynter.
NewMR partners with ResearchWiseAI to provide training courses and a range of AI-assisted tools.
To read our Data Privacy and GDPR statement, click here. Keep in touch by signing up to our mailings. NewMR.org is funded by donations & sponsorship.
Our sponsors are: Hello Ara, Platform One, Fuel, Indiefield, Enghouse, Infotools, QuestionPro, YouScan, Yasna.