Applying Machine Learning to Market Research
Webinar 20 June
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2) An Introduction to Machine Learning for Insight Professionals Ray Poynter, NewMR – presentation.
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Ray Poynter presents”How to use Correlations to find Insights”
Correlation is one of the most widely used statistical techniques in market research and insights and it is something which every researcher should be comfortable with.
In this 30-minute ‘How To’ Webinar, author and NewMR founder Ray Poynter, will cover:
– What is correlation?
– What is r-squared?
– When and why should we use correlation?
– How should we use correlation?
– Potential problems with correlation
– Alternatives to correlation
Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
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