Understanding the ‘Why?’ and the ‘Why Now?’
Webinar, 30 January 2020, 10am London (11am Paris)
Join Ray Poynter, Stephen Cribbett (founder of Further) and Marie-Claude Gervais as they explore the importance of the ‘Why?’ and ‘Why Now?’, show how these can be researched, and share case studies highlighting best practice and illustrating how Further can help you access the Why and Why Now.
The success of a brand is built over the longer term, and to understand how to build a brand you need to know the why and the why now. The discussion will be moderated by Sue York and will include questions from the online audience.
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The Five Whys – A Tool For Every Researcher’s Toolbox
The five whys is a well-established technique to help you find the real, underlying, root cause of a problem.
About NewMR
NewMR organises online events, this website & the LinkedIn NewMR group. NewMR is managed by Ray Poynter & Research Strategist & Chief Curator Sue York, & is operated by The Future Place. To read our Data Privacy and GDPR statement, click here. Keep in touch by signing up to our mailings. NewMR.org is funded by donations & sponsorship.
Our 2019 sponsors are Gold Sponsors: Infotools, QuestionPro, Confirmit, Further, P2Sample, Netquest, conjoint.ly – Silver Sponsors: MRII, AMAI Mexico, Happy Thinking People – Communications Sponsor: Keen as Mustard.