Understanding the ‘Why?’ and the ‘Why Now?’
Webinar, 30 January 2020, 10am London (11am Paris)
Join Ray Poynter, Stephen Cribbett (founder of Further) and Marie-Claude Gervais as they explore the importance of the ‘Why?’ and ‘Why Now?’, show how these can be researched, and share case studies highlighting best practice and illustrating how Further can help you access the Why and Why Now.
The success of a brand is built over the longer term, and to understand how to build a brand you need to know the why and the why now. The discussion will be moderated by Sue York and will include questions from the online audience.
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Manisha Dikshit from Consumer Faces
Jim Whaley from OvationMR
Rob Riester from Peel Research Partners
Dr Nasir Khan from Somra-MBL Limited
Steve Needel from Advanced Simulations
The five whys is a well-established technique to help you find the real, underlying, root cause of a problem.
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Our 2019 sponsors are Gold Sponsors: Infotools, QuestionPro, Confirmit, Further, P2Sample, Netquest, conjoint.ly – Silver Sponsors: MRII, AMAI Mexico, Happy Thinking People – Communications Sponsor: Keen as Mustard.