AI in Practice: A NewMR Webinar Series
Three sessions: 30 June, 22 September, 17 November 2026.
Broadcast: 3pm London (10am New York, 4pm Amsterdam).
Each session, the five hottest AI tips for market researchers and insights professionals. One hour, live on Zoom, with Q&A.
Always current. Always practical. Things you can put to work the same afternoon.
Myth Number 2: MIT Showed That 95% of AI Pilots Fail
Perhaps the most commonly quoted statistics about AI projects is that 95% of them fail, according to MIT. It has been quoted by Fortune, Forbes, Harvard Business Review, and a long tail of content that is still, in 2026, using “95% of AI pilots flop” as a hook to sell the very thing the study was supposedly warning us about.
It is a wonderful statistic. It is shocking, it carries an elite institutional badge, it confirms what a tired and sceptical audience already suspected, and it is short enough to survive a thousand reposts. There is only one problem, it does not say what almost everyone thinks it says.
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