AI in Practice: A NewMR Webinar Series
Three sessions: 30 June, 22 September, 17 November 2026.
Broadcast: 3pm London (10am New York, 4pm Amsterdam).
Each session, the five hottest AI tips for market researchers and insights professionals. One hour, live on Zoom, with Q&A.
Always current. Always practical. Things you can put to work the same afternoon.
About the series
Each session, Ray Poynter brings the five useful AI tips for researchers right now: techniques he is using in his own consulting work, things he has watched land in courses and webinars, and the tools and prompts that have shifted in the last few weeks.
Myth Number 2: MIT Showed That 95% of AI Pilots Fail
Perhaps the most commonly quoted statistics about AI projects is that 95% of them fail, according to MIT. It has been quoted by Fortune, Forbes, Harvard Business Review, and a long tail of content that is still, in 2026, using “95% of AI pilots flop” as a hook to sell the very thing the study was supposedly warning us about.
It is a wonderful statistic. It is shocking, it carries an elite institutional badge, it confirms what a tired and sceptical audience already suspected, and it is short enough to survive a thousand reposts. There is only one problem, it does not say what almost everyone thinks it says.
About NewMR
NewMR organises online events, this website & the LinkedIn NewMR group. NewMR is owned and operated by The Future Place and managed by Ray Poynter.
NewMR partners with ResearchWiseAI to provide training courses and a range of AI-assisted tools.
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