Applying Machine Learning to Market Research
Webinar 20 June, click here to register.
2) An Introduction to Machine Learning for Insight Professionals Ray Poynter, NewMR – presentation.
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Ray Poynter presents”How to use Correlations to find Insights”
Correlation is one of the most widely used statistical techniques in market research and insights and it is something which every researcher should be comfortable with.
In this 30-minute ‘How To’ Webinar, author and NewMR founder Ray Poynter, will cover:
– What is correlation?
– What is r-squared?
– When and why should we use correlation?
– How should we use correlation?
– Potential problems with correlation
– Alternatives to correlation
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
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