Alexandra Kuzmina is an award-winning mixed-methods researcher, futurist, and early adopter of emerging technologies. Currently heading the Discovery stream within MMR’s NOVA innovation team, Alexandra leads innovation initiatives that explore and pressure-test cutting-edge tools. She partners with global CPG brands to pilot AI-driven solutions that transform product development and consumer understanding. She is a sought-after voice on the future of research, behavioural science, and the role of AI in shaping product experience insights.