Signals from the future: emerging methods in product experience insights

Alexandra Kuzmina (NOVA at MMR Research Worldwide)

Access the slides by clicking here.

Access the slides by clicking here.

Alexandra Kuzmina, Futurist and Researcher with Nova-MMR
Signals from the future: emerging methods in product experience insights
This session explores how product experience insights can embed futures thinking to stay ahead of profound shifts in technology and human behaviour. From voice-enabled chatbot surveys and virtual moderators to AI Personas enriched with dynamic data, emerging tools are reshaping how we engage consumers and leverage insights. By spotting signals of change and imagining plausible futures, we can prepare for disruption and uncover new opportunities for growth and innovation.

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