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Qualitative
Qual methods, conversational research and analysis at scale.
Ethnography & Video Research
Focus Groups & Interviews
Online Qual
Online Research Communities
Qualitative Methods
Semiotics & Meaning
Event
Innovation Day 2026
Wednesday 18 November 2026 Innovation Day Three global sessions. New ideas, new methods and new possibilities for insights.…
18 November 2026
Event
Training Day 2026
Festival of NewMR 2026 10 key steps to get started with AI for research and insight professionals A…
17 November 2026
Event
Festival of NewMR 2026
16–20 November 2026 Five days of ideas, learning and conversations about the future of insights and research The…
16 November 2026 – 20 November 2026
Blog
The Future of Qual
Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin…
22 May 2025
Video & Slides
Five Ways You Can Leverage ChatGPT for Insights
In this research presentation, Ray Poynter demonstrates Five Ways You Can Leverage ChatGPT for Insights, from design, via…
16 July 2024
Video & Slides
Platform Showcase – The Insights Copilot from YouScan
Alex Orap Founder and Chief Growth Officer, YouScan, and Jenya Terpil Head of AI, YouScan. showcase the Insights…
16 July 2024
Event
NewMR AI Update – July 2024
NewMR Webinar Monday 15 July, 2024 Broadcast time 10am New York (3pm London, 4pm Paris & Amsterdam) The…
15 July 2024
Video & Slides
The State of AI in Insights and Research 2024: Results and Findings
This presentation shares the findings from the latest NewMR study, looking at the use of AI in insights…
12 April 2024
Video & Slides
AI and Qual: The Story So Far
This presentation is Part 1 of 2. Join us as we explore how AI can be used to…
9 April 2024
Video & Slides
AI-powered interviewing: Best practices from Yasna
This presentation is Part 2 of 2. Join us as we explore how AI can be used to…
9 April 2024
Blog
Using ChatGPT to help Analyse Focus Group Discussions
In this post, I want to highlight one way that ChatGPT can help you be more efficient. In…
7 April 2024
Event
The State of AI in Insights and Research – 2024
NewMR Webinar Friday, 12 April 2024 This webinar has two features, the first shares the findings from the…
12 April 2024
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