Wednesday 18 November 2026
Innovation Day
Three global sessions. New ideas, new methods and new possibilities for insights.
Innovation Day sits at the heart of the Festival of NewMR — a day dedicated to exploring what is changing in research and insights, what is becoming possible, and what leading practitioners are doing differently.
Across three sessions spanning APAC, Europe/India and the Atlantic, we will bring together researchers, innovators and industry leaders to share practical examples, emerging approaches and ideas that could shape what comes next.
The programme is still growing, with more speakers and presentations to be announced.
Date
Wednesday 18 November 2026
Sessions
Three global broadcasts
Format & price
Live online and free
Innovation Day
Three sessions for our global community
Join the session that works best for your region — or join us more than once as the programme moves around the world.
APAC
10:00 am Sydney
Live online session
Europe / India
10:00 am London
Live online session
Atlantic
3:00 pm London
Live online session
Programme
Ideas and innovation across three sessions
Each session will bring together speakers sharing practical examples, emerging approaches and new possibilities for research and insights.
Session 1
APAC
10:00 am Sydney
Programme announcement coming soon
Featured presentation to be announced
We are building an APAC programme focused on new approaches, emerging technology and practical innovation in research and insights. More speakers will be announced shortly.
Session 2
Europe / India
10:00 am London
Featured presentation
Simulating Tomorrow for Coca-Cola’s Advanced Hydration Portfolio
Annelies Verhaeghe
Chief Innovation Officer, Human8
Coca-Cola’s global innovation programme for its Advanced Hydration portfolio (2027–2030) combined human insight, cultural foresight, creative methods and AI across six markets to build an innovation playbook with three strategic platforms, six big-bet concepts and a clear portfolio architecture.
To keep development consumer-centric, the team created Twin Communities — secure digital representations for ongoing engagement — and later Future Twin Communities to test how ideas evolve in future market conditions. Synthetic data did not replace research, but enabled capabilities that were previously impossible, strengthening both foresight and decision-making.
Session 3
Atlantic
3:00 pm London
Featured presentation
Digital Twins from Promise to Practice
Jon Puleston & David Priestley
Ipsos
More speakers to be announced
Innovation Day will feature additional presentations across all three sessions. We’ll be adding more speakers, topics and session details as the programme develops.
Be part of Innovation Day
Presentation opportunities are available
We are reserving a limited number of presentation opportunities for organisations with something genuinely innovative to share with the global research and insights community.
Innovation Day is designed for practical case studies, emerging approaches, new tools, new methodologies and new ways of thinking about insight.
If your organisation has work that deserves a place in the programme, we would love to hear from you.
Innovation Day is part of the Festival of NewMR
Join researchers, insight professionals, clients, innovators and future-focused thinkers from around the world for five days of ideas, learning and conversations about the future of insights and research.