Founder and CEO
Dr. Reid is the Founder and CEO of Sentient Decision Science, the world’s leading behavioral science research company. A published expert in how emotion influences choice, Dr. Reid’s mathematical models of human decision making are the new standard for forecasting the success of new product launches, ad virality, and marketing communication impact. Dr. Reid founded Sentient to make the visionary advances from the behavioral sciences practical for business.
Sentient has created globally scaled technologies that capture the automatic, emotional response to stimuli. Sentient Prime® Implicit Research Technology has won awards for business impact, has been translated into 40+ languages, and has measured over 2 billion consumer subconscious associations in the past 2 years alone.