Ray Poynter

Biography

Ray has spent the last 40 years at the intersection of research, innovation, and business, having been involved in the development of CAPI, online systems, online surveys, and social media research. Ray is the author of The Handbook of Online and Social Media Research & The Handbook of Mobile Market Research, the editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a content author for the Univerisity of Georgia’s Principles of Market Research course, and the founder of NewMR.

Ray’s three main projects at the moment are 1) being the Chief Research Officer for Platform One, 2) developing and delivering tools and materials related to finding and communicating stories from data and 3) consulting and writing about the impact of new technologies and approaches.

Twitter: @RayPoynter