Ray Poynter
The Future Place UKBiography
Ray has spent the last 46 years at the intersection of research, innovation, and business, having been involved in the development of CAPI, online systems, online surveys, social media research and is now diving headlong into AI-enhanced research. Ray is the author of The Handbook of Online and Social Media Research & The Handbook of Mobile Market Research, the editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a content author for the Univerisity of Georgia’s Principles of Market Research course, and the founder of NewMR.
Ray is a Fellow of the MRS and President of ESOMAR. When not involved in insights and research, Ray can usually be found running, often in ultramarathons. Ray’s mission is to help people, have fun, teach things, learn things, and hopefully make some money along the way.
Twitter: @RayPoynter
| Speaker | Title | Video | Slides |
|---|---|---|---|
| Ray Poynter | How should you plan for AI and its impact on you? | ||
| Tanya Berlina, Ray Poynter | The State of AI in Market Research and Insights in 2025 | ||
| Emily Paladino, Ray Poynter | AI and the Client-side Revolution | ||
| Ray Poynter | The Evolving Research Landscape | ||
| Lucy Davison, Ray Poynter | The Impact of AI on Marketing and Insights | ||
| Ray Poynter | AI in Insights and Research – an end of year review | ||
| Ray Poynter | The State of Insights 2024 | ||
| Ray Poynter | Eight tips for using Microsoft Copilot for Insights and Research | ||
| Vesna Hajnšek, Ray Poynter | A Client-side view of AI with Vesna Hajnšek | ||
| Ben Page, Ray Poynter, Sue York | Discussion with Ben Page, CEO Ipsos | ||
| Ray Poynter | How to use ChatGPT to produce ‘better’ Qualitative Research | ||
| Ray Poynter | A Global Overview of AI in Insights and Market Research | ||
| Ray Poynter | Five Ways You Can Leverage ChatGPT for Insights | ||
| Andrea Rademeyer, Pepper Miller, Ray Poynter | Panel Conversation – NewMR AI Update – July 2024 | ||
| Will Poynter, Ray Poynter | Automating Research with ResearchWiseAI | ||
| Ray Poynter | Synthetic Data – Ray Poynter – NewMR Webinar June 2024 | ||
| Ray Poynter | The State of AI in Insights and Research 2024: Results and Findings | ||
| Will Poynter, Ray Poynter | ResearchWise AI | ||
| Ray Poynter | AI and Qual: The Story So Far | ||
| Barry Jennings, Kendra Speed, Ray Poynter | The Future in Focus – March 2024 | ||
| Ray Poynter | The State of Research Insights in Q1 2024 | ||
| Alexandra Kuzmina, Lisa Wilding-Brown, Ray Poynter | The Future in Focus – January 2024 | ||
| Barry Jennings, Alexandra Kuzmina, Ray Poynter | The Future in Focus | ||
| Ray Poynter | The State of Insights – September 2023 | ||
| Ray Poynter | How might AI impact Research and Insights over the next two years? | ||
| Ray Poynter | An Introduction to using Word Cloud Plus to code open-ended text | ||
| Ray Poynter | ChatGPT and Market Research – the first 100 days! | ||
| Will Poynter, Ray Poynter | Word Cloud Plus: A better word cloud solution | ||
| Sandy Casey, Seyi Adeoye, Mike Stevens, Melanie Courtright, Ray Poynter | Trends In Insights 2023: Panel Discussion | ||
| Vivek Bhaskaran, Laura Bright, Priscilla McKinney, Ray Poynter | New Thinking in Insights – Panel Discussion | ||
| Ray Poynter | Insights and Market Research Scenarios for 2027 | ||
| Ray Poynter | How to use Excel for Insights- Part 1 | ||
| Ray Poynter | 7 Tips for using behavioral data | ||
| Ray Poynter | 7 Tips for Asking Better Questions | ||
| Ray Poynter | Looking for Patterns in the Data, part 1 of 3 | ||
| Ray Poynter | Working with Qualitative Information, part 2 of 3 | ||
| Ray Poynter | Communicating Stories, part 3 of 3 | ||
| Seyi Adeoye, Melanie Courtright, Kristin Luck, Ray Poynter | Where Next for Insights and Research? | ||
| Ray Poynter | The Implications of Democratising Insights for Research | ||
| Ray Poynter | What does collecting better data mean, and how to achieve it? | ||
| Gaelle Bertrand, Ray Poynter | Social media intelligence: qual, quant or both? Webinar 3/3 | ||
| Ray Poynter | Results from the NewMR Quality of Reports 2021 Study | ||
| Pashmeena Hilal, Kendra Speed, Ray Poynter | The Clients’ Perspective | ||
| Ray Poynter | Human-centricity from CX to HX | ||
| Betty Adamou, Ray Poynter | Book Interview with Betty Adamou | ||
| Vanessa Oshima, Geoff Lowe, Navin Williams, Sue York, Ray Poynter | Futuring Friday – APAC 2021 | ||
| Seyi Adeoye, Mike Stevens, Jane Frost CBE, Nikki Lavoie, Ray Poynter | Futuring Friday – EMEA 2021 | ||
| Dr Chuck Chakrapani, Laura Bright, Gregg Archibald, Melanie Courtright, Kristin Luck, Ray Poynter | Futuring Friday – Americas 2021 | ||
| Ray Poynter | Research and Insights: State of the Nation Review | ||
| Ray Poynter | Research and Insights. State of the Nation Review | ||
| Ray Poynter | Research and Insights – State of the Nation Review | ||
| Bob Qureshi, Ray Poynter | Face-to-Face qualitative research in 2021 | ||
| Betty Adamou, Sue York, Ray Poynter | The NewMR Story: Interview with Ray and Sue | ||
| Brian Fine, Shobha Prasad, Navin Williams, Ray Poynter, Sue York | NewMR after 10 Years – APAC Session | ||
| Jon Puleston, Betty Adamou, Ray Poynter, Tom De Ruyck, Annie Pettit | NewMR after 10 Years – Atlantic Session | ||
| Laura Bright, Alain Mizrahi, Adriana Rocha, Ray Poynter | Research Trends in Latin America | ||
| Laura Bright, Alain Mizrahi, Adriana Rocha, Ray Poynter | Las tendencias en la investigación de mercado en Latinoamérica | ||
| Keri Vermaak, Ray Poynter | Empowering clients to create faster insights | ||
| Ray Poynter | Effective Presenting with ‘Think, Feel, Do!’ | ||
| Shannon Danzy, Kim Smouter, Charlene Adamah, Wale Omiyale, Ray Poynter | What do white researchers need to hear? Europe panel discussion | ||
| Khary Campbell, Carol Watson, Whitney Dunlap-Fowler, Shannon Danzy, Ray Poynter | What do white researchers need to hear? USA panel discussion | ||
| Rachel Lawes, Ray Poynter | Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long | ||
| Rachel Lawes, Ray Poynter | Semiotics in Marketing Chapters 7-9 with Rachel Lawes Read-a-Long | ||
| Geoff Lowe, Ray Poynter, Sue York | How to search for insights in survey data | ||
| Rachel Lawes, Ray Poynter | Semiotics in Marketing Chapters 4-6 with Rachel Lawes Read-a-Long | ||
| Rachel Lawes, Ray Poynter | Semiotics in Marketing Chapters 1-3 with Rachel Lawes Read-a-Long | ||
| Ray Poynter, Sue York | How are researchers coping during the COVID-19 Crisis? Wave 2 Results | ||
| Rachel Lawes, Ray Poynter | Semiotics will change your career – and then it will change your life Part 1 | ||
| Geoff Lowe, Sami Wong, Tomoko Yoshida, Peter Harris, Ray Poynter, Sue York | Futuring Friday – Asia Pacific Session | ||
| Lucy Davison, Melanie Courtright, Kristin Luck, Lenny Murphy, Ray Poynter | Futuring Friday – Atlantic Session | ||
| Paul Neto, Priscilla McKinney, Mike Stevens, Eileen Campbell, Ray Poynter | Technology in Action | ||
| Amélie de Brem, Ray Poynter | Move over UX and CX, here comes HX – Human Experience | ||
| Marie-Claude Gervais, Stephen Cribbett, Sue York, Ray Poynter | Understanding the ‘Why’, and the ‘Why Now?’ | ||
| Geoff Lowe, Johan van Kuyk, Ray Poynter, Sue York | New Paradigms for Finding Insights | ||
| Ray Poynter | A Simple Introduction to R for Market Researchers | ||
| Graham Williams, Nadja Böhme, Ray Poynter | The Future for AI, Machine Learning and Insights – Panel Discussion | ||
| Ray Poynter | An Introduction to Machine Learning for Insight Professionals | ||
| Ray Poynter | How to use Correlations to find Insights | ||
| Sue York, Ray Poynter | What do people really think about today’s market research reports? | ||
| Ray Poynter | Threats and Opportunities Facing Market Research | ||
| Lucy Davison, Melanie Courtright, Ray Poynter, Lenny Murphy | Trending Tuesday – Panel Discussion looking at the key trends in market research and insights | ||
| Ray Poynter | State of the Nation Review of Market Research and Insights | ||
| Ray Poynter | How to Use Comparisons to Find & Tell Stories in the Data | ||
| Ray Poynter | How to Assess Innovations in Market Research & Insights | ||
| Ray Poynter | What does storytelling really mean in a market research presentation? | ||
| Betty Adamou, Ray Poynter | Ray Poynter interviews Betty Adamou | ||
| Ioana Nitulescu, Raúl Gordo, Joaquim Bretcha Boix, Ray Poynter, Sue York | Utilising digital behavioural data to improve tracking studies | ||
| Ray Poynter | Excel Video – Creating Indices to Make Numbers More Visual | ||
| Ray Poynter | Excel Video – Hiding Decimals, Using Colour, and Sorting to Make Numbers More Visual | ||
| Ray Poynter | How to Make Numbers more Visual | ||
| Ray Poynter | An Introduction to AI and Automation | ||
| Ray Poynter | How to use Think, Feel, Do! to improve reports & presentations | ||
| Ray Poynter | The problems and challenges created by observational data | ||
| Ray Poynter | Blockchain and Market Research: Boom or Bogus? | ||
| Gregg Archibald, Melanie Courtright, Kristin Luck, Ray Poynter | Futuring Friday – Festival of NewMR 2018 | ||
| Ray Poynter, Sue York | Building a Personal Brand | ||
| Ray Poynter | What are the emerging technologies in market research? Where should your focus be over the next two years? | ||
| Ray Poynter | Think, Feel, Do – presentations that change behaviour | ||
| Ray Poynter | If it can be automated, it should be | ||
| Ray Poynter | The skills needed to prosper in an automating world | ||
| Ray Poynter | A strategy of tactical efficiencies | ||
| Stephen Phillips, Ray Poynter | Focus on IA not AI – Intelligence Augmentation | ||
| Ray Poynter | Going from research grind to actionable results | ||
| Ray Poynter | Word Video – How to use Heading Styles in Word | ||
| Ray Poynter | Sense-making with open-ended text | ||
| Ray Poynter | How to communicate numerical information | ||
| Ray Poynter | How to see the meaning in numbers | ||
| Melanie Courtright, Kristin Luck, Lenny Murphy, Ray Poynter | Futuring Friday panel discussion | ||
| Natalie Geddes, Stephen Phillips, Rachel Lawes, Fiona Blades, John Griffiths, Ray Poynter | The Automation Debate – Opportunities and Threats | ||
| Ray Poynter | Where’s the cutting edge in market research? | ||
| Ray Poynter | How to pick innovation winners | ||
| Ray Poynter | Find and Communicate the Story – Lesson 6 – Presenting | ||
| Ray Poynter | Find and Communicate the Story – Lesson 5 – Visualisation | ||
| Ray Poynter | Find and Communicate the Story – Lesson 4 – Complex Data | ||
| Ray Poynter | Using Altered Realities in Market Research – 101 | ||
| Ray Poynter | Find and Communicate the Story – Lesson 3 – Quantitative Information | ||
| Ray Poynter | Find and Communicate the Story – Lesson 2 – Qualitative Information | ||
| Ray Poynter | Find and Communicate the Story – Lesson 1 – Overview and Introduction | ||
| Stephen Phillips, Melanie Courtright, Kristin Luck, Finn Raben, Lenny Murphy, Ray Poynter | Futuring Friday? | ||
| Ray Poynter | Learn how to find the story in the data | ||
| Ray Poynter | 8 Steps to Help You Embrace the Future | ||
| Lenny Murphy, Ray Poynter | What is MR Innovation? With Lenny Murphy & Ray Poynter | ||
| Ray Poynter | Social Media Research in 2015, Ray Poynter | ||
| Ray Poynter | Mobile Market Research 101 – With Ray Poynter | ||
| Lenny Murphy, Ray Poynter | 2014 in Review, 2015 in anticipation – Panel Discussion with Lenny Murphy, Ray Poynter, & Guests | ||
| Ray Poynter | What’s hot in market research? | ||
| Ray Poynter | Update on Social Media for Research | ||
| Ray Poynter | Entire Show | ||
| Ray Poynter, Sue York | ESOMAR Book Launch | ||
| Ray Poynter | There is something called Qual/Quant | ||
| Ray Poynter | Best practices in creating and maintaining community engagement | ||
| Ray Poynter | Where next for insight, research, and communities? | ||
| Ray Poynter | Qualitative Analysis : An Introduction and Overview | ||
| Ray Poynter | Behavioural Economics for Market Researchers | ||
| Ray Poynter | An Introduction to Hierarchical Bayes | ||
| Ray Poynter | The Benefits of Conjoint Analysis and Choice Modelling | ||
| Ray Poynter | Improved BPTO | ||
| Ray Poynter | Understanding the role of data in a presentation | ||
| Ray Poynter | Combating ChartJunk | ||
| Ray Poynter | The strengths and drawbacks of Prezi | ||
| Ray Poynter | Ethnography 101 | ||
| Ray Poynter | The Quick and the Dead, a manifesto for change in the market research industry | ||
| Ray Poynter | Where is social media research today, where will it be tomorrow? | ||
| Ray Poynter | An Introduction to Using Discourse Analysis in Market Research | ||
| Ray Poynter | An Introduction to MROCs and Community Panels | ||
| Ray Poynter | Overview | ||
| John Owen, Ray Poynter | How to make sense of social media data | ||
| Ray Poynter | What’s What in Social Media Research | ||
| Ray Poynter | The limits of listening – a review of what can and can’t be learned by passive research techniques | ||
| Ray Poynter | How can we turn online discussions into insight? | ||
| Ray Poynter | Agree/Disagree scales in online surveys Left, right, top, and middle thoughts | ||
| Ray Poynter | Storytelling: How to Present MR Results (and Live to See Another Day!!!) | ||
| Ray Poynter | The Next Two Years |