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Utilising digital behavioural data to improve tracking studies
In this commercial webinar, Omnicom’s Raúl Gordo presents “A Game Changer in the Understanding of Toy Consumers” – which was presented at the ESOMAR Congress in Berlin, 2018. The presentation looks at how a tracking system integrated with behavioral data can be used to drive the toy business during the Christmas campaign.
After the presentation, there is a panel discussion with Raúl Gordo, Ioana Nitulescu, Sue York and Ray Poynter, moderated by Netquest’s Joaquim Bretcha – broadcast from Netquest’s headquarters in Barcelona.
In this webinar you will hear a state of the art case study of how behavioural data can be incorporated with survey data to improve trackers, making them more actionable.