Whitney Dunlap-Fowler is a semiotician and seasoned brand strategist with nearly 10 years of experience building culturally intelligent brands through cultural insights, brand strategy and multicultural strategy.
Before founding Touch of Whit Creative, she co-lead the Cultural Insights practice at Kelton Global where she used her knowledge and expertise to aid in deepening the company’s brand strategy engagements.
Her ‘brand strategy roots’ were honed and polished during her time at Kantar Added Value, where excelled as in dual strategic roles across the brand and cultural insights teams while earning a Masters degree in Media, Culture and Communications at NYU.
Before leaving the company, she took on an additional role as the Multicultural Practice Lead for North America and started an initiative called “Insights in Color” for minority professionals seeking to connect with others in the research community. Since starting her own business, she’s restarted the IIC initiative in order to pursue her passion of creating a more connected network of researchers of color and a platform built to serve their needs.