Gaelle Bertrand Headshot

Gaelle Bertrand

NHS Digital United Kingdom


Gaelle has over 20 years’ experience in consumer research and analysis, gained agency-side at Kantar and dunnhumby and client-side at GlaxoSmithKline and Coca-Cola. Gaelle started leveraging social media as a source of insight 11 years ago and has since delivered a multitude of projects for organisations such as Orange, Google, and Barclays only but to name a few, while heading up Social Media Intelligence at Kantar and lately at NHS Digital within the communications team.

Gaelle has previously guest-blogged and contributed to NewMR webinars. Gaelle also regularly blogs and speaks at industry events around social media intelligence best practice.

Dr Jillian Ney, Gaelle Bertrand The Future of Social Media Intelligence – Webinar 1/3
Gaelle Bertrand Knowing where to look: Are social media intelligence sources drying up? Webinar 2/3
Gaelle Bertrand, Ray Poynter Social media intelligence: qual, quant or both? Webinar 3/3
Gaelle Bertrand When to automate, when to use AI, and when to rely on humans
Gaelle Bertrand Human vs. Machine: working together in harmony?
Gaelle Bertrand From Collection to Curation: Future-proofing your Research Skills
Gaelle Bertrand The Future is Social – Social Media Research in Action