Eileen Campbell has a long history of leadership in marketing and research. Along with partners Andrew Reid and Jennifer Reid, she launched a research tech and consulting holding company, Reid Campbell Group. She currently serves as the company’s Chairman. RCG is focused on bringing conversational marketing technology to the world of consumer insights. RCG’s current holdings include Rival Technologies and Reach3 Insights.
Prior to forming RCG, Eileen served as Chief Marketing Officer at IMAX Corporation. At IMAX, Eileen lead the company’s marketing interactions with leading Hollywood studios and joint venture exhibition partners around the world.
Before joining IMAX, Eileen served as the Global Chief Executive of Millward Brown, a $1B research-based consultancy owned by WPP. She joined MB in 2000 as the CEO for North America, She was accountable for Millward Brown’s 78 offices in 51 countries. The company’s client roster included 81 of the world’s top 100 brands.
In addition to her role at RCG, Eileen served as a member of the board of directors for Monotype Imaging Holdings (NASDAQ: TYPE) prior to the company’s sale. She previously served on the board of advisors for Reimagine Holdings, a private equity firm focused on technology-enabled consumer insights and marketing services companies.
She has held board of director’s seats at Vision Critical, a SaaS company providing customer intelligence software, and the Angus Reid Group, a global polling firm. She is a founding board director of Power of Voice, a not-for-profit committed to providing communications skills training for civil society organizations in low income countries. Eileen is a member of the board of directors of C200, a women’s executive leadership organization, where she leads the Marketing and Communications Committee and is involved in mentoring activities.