Lenny Murphy

Lenny Murphy

Greenbook USA


With almost 20 years of high visibility leadership roles in the Market Research industry Leonard ‚”Lenny” Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world.

As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, Director of data-privacy platform Veriglif and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Executive Editor of GreenBook and Producer of the global Insight Innovation Exchange event series. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can.

He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, a goofy lab mix named Bowie and 2 clinically insane cats.