Leonard (Lenny) Murphy is a self-taught serial entrepreneur, strategic advisor, and one of the most influential voices in the global insights and analytics industry. Over 25+ years, he has founded or co-founded 10 companies, advised organizations on M&A, innovation, transformation, and growth through Gen2 Advisors, and helped build GreenBook into the industry’s leading content and marketing platform. He also created the GRIT Report, the most widely read benchmark of industry trends and technology adoption. His experience spans venture investing, startup fundraising and exits, public- and private-company advisory roles, and board service with RIWI Corp. and the University of Georgia and Michigan State University’s market-research programs. Passionate about helping organizations turn disruption into competitive advantage, he champions innovation, crafting win/win relationships, and just generally helping others whenever possible. He lives on a small farm in rural Kentucky with his should-be-sainted wife, their many children, three goofy dogs, two clinically insane cats, and a rotating cast of chickens – so life is never dull.