Lenny Murphy

Lenny Murphy

Greenbook USA


With almost 20 years of high visibility leadership roles in the Market Research industry Leonard ‚”Lenny” Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world.

As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, Director of data-privacy platform Veriglif and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Executive Editor of GreenBook and Producer of the global Insight Innovation Exchange event series. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can.

He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, a goofy lab mix named Bowie and 2 clinically insane cats.

Lucy Davison, Melanie Courtright, Kristin Luck, Lenny Murphy, Ray Poynter Futuring Friday – Atlantic Session
Lucy Davison, Melanie Courtright, Ray Poynter, Lenny Murphy Trending Tuesday – Panel Discussion looking at the key trends in market research and insights
Lenny Murphy Follow the Money – what investments tell us about the future
Lenny Murphy Sick of AI yet? It’s Just Getting Started!
Lenny Murphy Is Innovation The Cure For The Respondent Blues?
Melanie Courtright, Kristin Luck, Lenny Murphy, Ray Poynter Futuring Friday panel discussion
Stephen Phillips, Melanie Courtright, Kristin Luck, Finn Raben, Lenny Murphy, Ray Poynter Futuring Friday?
Lenny Murphy, Ray Poynter What is MR Innovation? With Lenny Murphy & Ray Poynter
Lenny Murphy, Ray Poynter 2014 in Review, 2015 in anticipation – Panel Discussion with Lenny Murphy, Ray Poynter, & Guests
Lenny Murphy What’s Hot in 2014?
Lenny Murphy Secrets Of Innovative Startups – 5 presentations on the DNA of Success
Lenny Murphy Panel Discussion: Disruptive Innovation And The Future Of Insights
Lenny Murphy Mobile Social Games for Market Research