Lucy Davison Headshot

Lucy Davison

Keen as Mustard UK


Lucy Davison is a strategy and communication expert with over 30 years’ experience. She founded Keen as Mustard Marketing in 2006 to provide communications for clients in data, research and insight. Mustard helps client-side researchers from global companies such as Coca-Cola, Shell, JPMC, and Nestle get impact from their insights. The team also develops strategies and communications for agencies and suppliers such as Buzzback, Jigsaw, Nepa, Cint, Lucid and Zappi. Elected a Council Member of ESOMAR in 2018, Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries. Lucy is an award-winning writer and presenter and a sought-after keynote speaker.