Lucy Davison

Lucy Davison

Keen as Mustard UK

Biography

With over 30 years international experience in B2B marketing communications and branding, Lucy is an award-winning expert in communicating insight. She founded Keen as Mustard Marketing in 2006as the first specialist full-service agency working with data, technology and insight companies to communicate stories with, and about, insight. As Colonel Mustard she has been leading the growing team ever since. Clients include global market research and insight organization ESOMAR, System1, the data analytics team at Merck and the insight teams at Coca-Cola.

An industry thought leader and ESOMAR Council member, Lucy is a sought-after speaker for international marketing and market research events. Her passion and talent for communication has led her to contribute to many leading publications including the Financial Times and The Independent, as well as industry titles such as Marketing Week, Retail Week and The Journal of Brand Management.