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TLDR – Improving the communication of insights to stakeholders
Lauren Raby (Coca-Cola), Lucy Davison (Keen as Mustard)
To be successful, we need to get impact from our insights. But client-side knowledge and insights teams are struggling to communicate to wider stakeholders. With this in mind, Coca-Cola partnered with Keen As Mustard Marketing to carry out The Great Communication Experiment in order to understand which insights communications have most impact. Lauren Raby, analyst at Coca-Cola Western Europe and Lucy Davison, founder and MD at Keen as Mustard present their findings and give guidance on how insight teams can have impact with stakeholders.
