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What does storytelling really mean in a market research presentation?
Ray Poynter (The Future Place)
Market researchers are often told they need to be storytellers, they are told it by their bosses, they are told it by their clients, and they are told it at conferences. But the most frequent question I am asked is ‘Ray, what is storytelling? How do I do storytelling when I presenting the results of a three-item concept test?’ In this webinar I will show what we mean by storytelling, how to focus on narrative flow, and provide some examples and tips.
