Pashmeena Hilal

Pashmeena Hilal

Americas Sector Research and Thought Leadership Lead, Google US

Biography

Pashmeena serves as a Research Manager for the SDS Sector in Large Customer Sales in the US, where she manages custom research and insights across 7 verticals understanding consumer behaviors, digital journey’s and effectiveness across the e-commerce and lead gen space.

She joined Google 7 years ago on the Tech B2B practice.  Prior to Google, Pashmeena was a market research manager at MAC Cosmetics and has spent several years at both research firms and agencies working on brands like Wells Fargo, Reebok and Dunkin’ Donuts.

Pashmeena earned a degree in Advertising from Penn State University and holds a Master’s Degree in Integrated Marketing Communications with an emphasis on Statistics from Emerson College in Boston.

While she feels like a native New Yorker after 8 years, she grew up south of Buffalo New York, and spent several years in Boston, MA where she met her husbandPashmeena enjoys reading, the NYC food and nightlife scene, fashion, traveling and spending time with her 3 sisters and friends.