Barry Jennings is Esomar’s North American Ambassador and is the Principal Consultant at G3 Consulting. He brings both a depth and breadth of experiences turning market research into strategic advantage.
Barry led business to business research teams within Microsoft’s Research + Insights group, most recently driving insights for Azure Cloud, AI, and Commercial Business Planning. Prior that, he spent 18 years at Dell Technologies spanning virtually every product category across consumer and commercial markets, then moved into mobile at BlackBerry, where he transformed the market research and competitive intelligence group to better pivot towards B2B focus. Earlier in his career, he built a foundation in international technology research at Kantar/IntelliQuest — giving him a perspective that bridges both the agency and client sides of the industry.
In addition to his Esomar role, Barry sits on the boards of the Insights Career Network, the University of Wisconsin’s Marketing Leadership Institute, and consults on both market research and AI economics topics.
