Brian Fine

Brian Fine

Quality Online Research [QOR] Australia


Brian Fine is the founder and past Chairman of amrinteractive, The ORU, STW Insights, Harris Interactive Australia, J.D. Power Australia/NZ and Jupiter Media Metrix Australia.

He was responsible for managing the firm’s day-to-day business activities, including developing and managing its growing array of studies and reports, as well as providing strategic input on studies in the areas of internet research, advertising effectiveness measurement, brand equity and customer satisfaction research.

Brian is a fellow of the Australian Market Research Society and is QPMR accredited, an Honorary Life Fellow of the International Marketing Institute of Australia, a full member of ESOMAR, and a previous Australian representative of ESOMAR for 7 years. He was National Chairman of the Market Research Society of Australia for four years, President of AMSRO and is currently on its committee responsible for Quality Standards.

Brian has been an Adjunct Professor in the Business School of the University of Technology of Sydney since 2006 and has previously served, for over a decade, on its advisory panel for Bachelor of Business .

Brian was also jointly responsible for launching the Yankelovich Social Values tracking, systems in Australia, now known as Australia Scan as well as partnering with the Reputation Institute to bring to Australia Corporate Reputation tracking now branded as Reptrak. He set up, in partnership with Media Metrix, one of the first online audience measurement systems in Australia.

As the Australian partner of Harris Interactive, Brian has been working in the area of building and managing online panels since 1999. He has tested techniques, in Australia, such as Propensity weighting to migrate research studies from CATI to online and quota controlling and weighting online surveys using geoTribes to align online surveys to the Census. He has extensively worked in the area of calibration to align online surveys with other modes of data collection and hybrid surveys.

Brian Fine, Shobha Prasad, Navin Williams, Ray Poynter, Sue York NewMR after 10 Years – APAC Session
Brian Fine The Future – Back to Basics?
Brian Fine “Serious Games” has a place in future MR-it will ensure respondent engagement, focus and therefore validity,and help with panelist retention. It will also increase participation from the elusive 18-24 year olds!
Brian Fine, Con Menictas The Superiority of Panel Research – A Fast Food Choice Modelling Example