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Futuring Friday – Asia Pacific Session
A panel of guests highlight key trends and predictions, with a particular focus on the Asia Pacific region.
Sue York moderates this session.
– Peter Harris, Potentiate, Australia
– Sami Wong, concept m research + consulting GmbH, China
– Geoff Lowe, Infotools, New Zealand
– Tomoko Yoshida, Freelance Moderator, Japan
– Ray Poynter, NewMR, UK
The panel cover the following topics:
– What is Agile Market Research? – how can insight professionals adapt their processes to help clients adopt agile approaches?
– Machines and Creativity – when will machines start to rival humans in term terms creativity, not just in terms of large-scale processing?
– From Depth to Reality – fewer questions, more watching, less recall and more in-the-moment
– Focusing on the Human – the shift is from product-centricity to customer-centricity, but then to human-centricity
– And after the Virus? – China is grappling with the Corona Virus, and the economic shock it has caused, but what are the likely consequences for the future, after the virus?