Annie Pettit, PhD, FMRIA is a research methodologist who specializes in survey design and analysis, data quality, and innovative methods. She is an invited speaker at research conferences around the world and has published numerous refereed and industry articles. Her awards include a 2015 Ginny Valentine Award, 2014 MRIA Award of Outstanding Merit, and 2013 ESOMAR Best Methodological Paper. Annie blogs at LoveStats, and is the author of People Aren’t Robots, a questionnaire design book. She can be reached at email@example.com.