Joaquim Bretcha

Joaquim Bretcha Boix

Netquest Spain


Joaquim Bretcha is an Economist at the Universitat Autònoma de Barcelona (UAB) and holds a degree in Business from the IESE. Currently the ESOMAR President ex officio, he has created and expanded the International Business Unit at Netquest since 2010. Both responsibilities give him the ability to stay permanently in touch with the international data, market research and insights community and stay tuned to the latest market developments. Previously, he has served as Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain and Merchandising Director at Carrefour supermarkets in Spain.

He is member of the board of Mindprober, CECOT and in 2017 he co-founded the NGO “Health us Nepal” to bring health to the remote region of Humla. As speaker, he has taken the stage of multiple Insights events in Europe, Asia and Americas and has had the experience of being a TEDx Talker in England. Most recently, driven by the passion of his children with field hockey combined to his experience as public speaker, he has been appointed the Master of Ceremonies and Speaker of 3 consecutive European Tournaments held in Catalonia.

Joaquim Bretcha Boix Building Bridges Between Practices – the future for a larger and more vibrant market research
Ioana Nitulescu, Raúl Gordo, Joaquim Bretcha Boix, Ray Poynter, Sue York Utilising digital behavioural data to improve tracking studies